Preview

It's Tough Being A Small Fry Analysis

Satisfactory Essays
Open Document
Open Document
275 Words
Grammar
Grammar
Plagiarism
Plagiarism
Writing
Writing
Score
Score
It's Tough Being A Small Fry Analysis
Strategic management involves the use of innovation to gain a competitive advantage in the industry. In the article, “It’s Tough Being a Small Fry at McDonald’s”, it talk about how does Ted Lezotte get more stores in the hands of his better operators. Innovation is a topic in strategic management. Through getting rid of smaller franchisees allows McDonald's to speed renovations and the implementation of new technology, such as the self-ordering touchscreens being tested in about 250 locations. A company that adopt such an innovation will be guaranteed of a competitive edge in the market. For example, Burger King, Wendy’s, Subway, and Pizza Hut all have franchisees that own hundreds of location. But the largest MacDonald's owner in the U.S.
Continue Reading
View Writing Issues

You May Also Find These Documents Helpful

  • Good Essays

    rastaurant
    • 2539 Words
    • 11 Pages

    rastaurant

    Opening a franchise company has its joys and perils. While the built-in brand recognition is a big plus for a start-up, that brand has not reached the level of some of the largest fast food chains. The franchise brand may not provide the level of support expected from a larger franchise chain. With that said, the combined management experience, and synergy between the goals of the franchisor and the company's goals will lead to the long-term success of our franchise.…

    • 2539 Words
    • 11 Pages
    Good Essays
    Read More
  • Satisfactory Essays

    BUS 402 Week 4 Discussion Questions 1
    • 610 Words
    • 4 Pages

    BUS 402 Week 4 Discussion Questions 1

    Marcus, A.A. (2011). Management Strategy: Achieving Sustained Competitive Advantage (2nd ed.). New York: McGraw-Hill Irwin. ISBN: 9780078137129, bundled with case: Starbucks’ Global Quest 2006: Is the Best Yet to Come?…

    • 610 Words
    • 4 Pages
    Satisfactory Essays
    Read More
  • Satisfactory Essays

    BUS 402 Entire Course
    • 635 Words
    • 5 Pages

    BUS 402 Entire Course

    Marcus, A.A. (2011). Management Strategy: Achieving Sustained Competitive Advantage (2nd ed.). New York: McGraw-Hill Irwin. ISBN: 9780078137129, bundled with case: Starbucks’ Global Quest 2006: Is the Best Yet to Come?…

    • 635 Words
    • 5 Pages
    Satisfactory Essays
    Read More
  • Satisfactory Essays

    Tui Mgt 499 Module 1 Slp
    • 426 Words
    • 2 Pages

    Tui Mgt 499 Module 1 Slp

    This is a leading global food service retailer with more than 33,000 local and global restaurants. McDonalds was my chosen business for this project, because this is a major franchise that started out as a BBQ establishment, that grew into a major hamburger franchise over a extended period of time. I think that by analyzing the strategic planning process of McDonalds, I will begin to understand the foundation of a solid business organization and the strategic management process. In order to complete my analysis I will use the McDonalds business website at http://www.aboutmcdonalds.com/mcd/our_company.html.…

    • 426 Words
    • 2 Pages
    Satisfactory Essays
    Read More
  • Powerful Essays

    Hospitality Strategic Management Assignment – Alima Kassam
    • 3573 Words
    • 15 Pages

    Hospitality Strategic Management Assignment – Alima Kassam

    Strategic management is the art and science of formulating, implementing and evaluating cross-functional decisions that will enable an organization to achieve its objectives. It involves the systematic identification of the firm 's objectives, nurturing policies and strategies to achieve these objectives, and acquiring and making available these resources to implement the policies and strategies to achieve the firm 's objectives. Strategic management, therefore, integrates the activities of the various functional sectors of a business, such as marketing, sales and production to achieve organisational goals. It is the highest level of managerial activity, usually initiated by the board of directors and executed by the firm 's Chief Executive Officer (CEO) and executives.…

    • 3573 Words
    • 15 Pages
    Powerful Essays
    Read More
  • Good Essays

    Strategic Planning Report HCS 589
    • 879 Words
    • 3 Pages

    Strategic Planning Report HCS 589

    Strategic Management according to Jasper and Crossan (2012) is the “essential process for coping with external change” (p. 838). Strategic Management is the linking of strategic thinking and analysis to organizational action. Strategies are initiatives taken by leaders on behalf of an organization involving the use of resources to improve their performance and external environment. Three elements are involved in strategic management, the first is to knowing where the organization is strategically through a strategic analysis, a strategic choice is the understanding of what guides strategic decisions. The last one is strategy implementation referring to the translation of the strategies into action plans. Strategic Management “ties the organization with a shared sense of purpose, improves financial performance, improves overall coordination within the organization, and encourages innovation” (Swayne, Duncan, & Ginter, 2008, p. 20).…

    • 879 Words
    • 3 Pages
    Good Essays
    Read More
  • Satisfactory Essays

    Want Fries With That Analysis
    • 310 Words
    • 2 Pages

    Want Fries With That Analysis

    Three components I admire about Want Fries with That? Is that it focuses on the stories people had shared when overcoming obesity. It tells use their journeys and hardships from the beginning to when they lost the weight. Another thing that I admired was that they explained the risks and dangers of being overweight. Lastly I liked the way they told use the calorie intake we should talk overtime and to know what's inside the foods we eat. One component that I didn't like was when schools would add the weights of children in their report cards in New Hampshire. I think it's wrong to add weights apart of the school curriculum because it's different for everyone. For some people obesity runs in the family and sometimes it's harder for people…

    • 310 Words
    • 2 Pages
    Satisfactory Essays
    Read More
  • Powerful Essays

    Business Strategy
    • 4891 Words
    • 20 Pages

    Business Strategy

    Organizations that implement strategic management are generally outperforming those that are not. The fact that a company changes its strategy, in other words the fact that a company manage itself strategically bring three major benefits: -­‐ -­‐ -­‐ A clearer sense of strategic vision for the company A sharper focus on what is strategically important An improved understanding of a rapidly changing environment.…

    • 4891 Words
    • 20 Pages
    Powerful Essays
    Read More
  • Good Essays

    Casual Analysis
    • 1065 Words
    • 4 Pages

    Casual Analysis

    According to the American Medical Association, obesity is an epidemic. There is such a concern that the First Lady has created an initiative to have children become more active. The First Lady also has asked entertainment companies and food makers to be more careful with how they advertise to children. She also voiced concerns that salty foods and excessively sweet drinks are causing serious health issues to our youths. Some people agree with the First Lady and in some school districts; there is a ban on sodas and drinks with excessive sugars. Fast food restaurants agreed to include healthier choices in their kid meals.…

    • 1065 Words
    • 4 Pages
    Good Essays
    Read More
  • Powerful Essays

    Core Business Skills
    • 2816 Words
    • 12 Pages

    Core Business Skills

    This particular assignment's aim is to discuss the application of the strategic management process in a retail industry. I have chosen Starbucks Coffee as my food and beverage industry to research on, and to thoroughly explain the strategic management process implied by them.…

    • 2816 Words
    • 12 Pages
    Powerful Essays
    Read More
  • Good Essays

    Burger Wars Case Highlights
    • 603 Words
    • 3 Pages

    Burger Wars Case Highlights

    McDonald’s is a well-known fast-food chain restaurant found around the world. They had consistent growth for decades until recently during the 90’s and early 20’s. Although not their official founder, Ray Kroc developed and exploded this fast-food restaurant into what it is today. He insisted on clean restaurants that were family friendly and fast food preparation. Large growth in the early years of the company eventually plateaued bringing about the companies struggles in the 90’s. Policy changes and deteriorating franchise relations created failing realities within the company. Three major issues which occurred were the market-share game in which aggressive expansion policies allowed more restaurants to open while others close by failed, declining restaurant standards with stringent policies creating tensions between corporate and franchises, and large growths of competitor restaurants. Each of these issues helps in the decline of growth in revenue and stock for the company. Knowing the problems is the fastest way in solving them. With the promotion of James Cantalupo, policy changes and a head-on approach started to bring the company back on track. After 16 months, McDonald’s with the help of Cantalupo was able to restore sales and profit.…

    • 603 Words
    • 3 Pages
    Good Essays
    Read More
  • Best Essays

    Operations Management - Planning & Control in Mcdonald's
    • 2392 Words
    • 10 Pages

    Operations Management - Planning & Control in Mcdonald's

    The organisation I have chosen to examine from an operations management and decision making standpoint is McDonald’s, a worldwide chain of fast food restaurants, which are run either by a franchise, an affiliate or by the corporation itself. There are over 31,000 branches of McDonald’s worldwide1. It is estimated these restaurants serve a collective 47 million customers daily2. The restaurants mainly sell customers traditional fast food fare such as burgers, cheeseburgers, French fries, fizzy drinks and milkshakes, in addition to breakfast, dessert items and (in response to growing health concerns in the consumer marketplace) healthier items such as salads and fruit. As of 2008 the organisation employed 400,0003 and held total assets of US$29 billion as of 20094.…

    • 2392 Words
    • 10 Pages
    Best Essays
    Read More
  • Satisfactory Essays

    Chapter 9 Management
    • 491 Words
    • 2 Pages

    Chapter 9 Management

    Strategic management involves all basic management functions like planning, organizing, leading, controlling, and all of these areas are illustrated by this case story. Strategic management is illustrated in this case story when Mr. Ortega opened his first Zara clothing store and the business model of the company was to “sell high-fashion look-alikes to price-conscious Europeans. Strategic management is illustrated in this case story when Zara clothing store planned to do “fast fashion” which means getting designs to customers quickly. Strategic management is when Zara’s employees look at the computers to scrutinize sales at every store. In this way they can see what is being sold at every store and they are able to produce more of the popular items.…

    • 491 Words
    • 2 Pages
    Satisfactory Essays
    Read More
  • Powerful Essays

    McCafe breaching coffee market
    • 3835 Words
    • 16 Pages

    McCafe breaching coffee market

    three years ending in 2007. Estimated total revenue within the fast-food world market in 2007…

    • 3835 Words
    • 16 Pages
    Powerful Essays
    Read More
  • Better Essays

    Research on Innovativeness About Mcdonald’s
    • 1124 Words
    • 4 Pages

    Research on Innovativeness About Mcdonald’s

    One of the ways McDonald’s has avoided going into decline is through the development of new, innovative ideas, and products. According to the magazine Fortune 's America’s Most Admired Companies, McDonald’s Corporation was ranked 318 in innovativeness, with a score 5.68 (Fortune Homepage, April 23, 1999). Kroc was a remarkable innovator. “He was always looking for new things that would increase the business,” says Herb Peterson, the McDonald’s operator (Branch, 1999, p. 133). Throughout the years, McDonald’s came up with numerous innovative ideas and products, which includes reconstruction, innovation on menu, adaptation of local tastes around the world, the introduction of Happy Meal Program, and so on (Branch, 1999).…

    • 1124 Words
    • 4 Pages
    Better Essays
    Read More

Related Topics