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UCSI University
Bachelor of Arts (Hons) in Logistics Management
BL104 Elements of Logistics and Transportation
January 2011 Semester

GROUP ASSIGNMENT

THE ISSUE

Logistics operations and management varies from one location to another. Reasons could be due to geographical, culture, economy, status of nation (developed or developing).

Choose any one of logistics activities in your respective country and discuss the their current modus operandi. Determine the strong points and weaknesses. Elaborate and propose your recommendations.

Present your findings in about 3000 words report.

Details are as follows:

Font type: Arial

Font size: 12

Due date: 23rd March 2011

UCSI University
Bachelor of Arts (Hons) in Logistics Management
BL104 Elements of Logistics and Transportation
January 2011 Semester

ASSIGNMENT #2
VANITY PRODUCTS

John Vance, president of Vanity Products, is reading the latest financial results reported in the company newsletter. Every time he reads this year’s financials, he recalls the company’s early days and the struggle to get retailers to stock his new line of bathroom vanities, mirrors, and light fixtures. Today, the company is straining to produce enough products to meet retailer demand.

Vanity Products (VP) manufactures a variety of bathroom accessories, including vanities (medicine chests (mirrors, and lighting fixtures, and shelving. The products are made of rust and chip-resistant molded plastic and come in a variety of modern design and colors. The plastic construction permits VP to produce a high-quality bathroom accessory at an affordable price.

In the middle of 1990’s John focused the company’s marketing attention on the large home centre chain store: Home depot Walmart, Sears and so on. Today, more than 80 percent of VP sales are to these retail chains, and they account for 95% of its growth. Without these chain store customers, VP would still be a small struggling manufacturer.

John’s...
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