Italy is one of the worlds leading countries when it comes to fashion!
Milan & Rome are Italy’s main fashion capitals. In 2009 Milan was nominated the true fashion capital of the world! Fashion is almost a national passion!
Think Italian fashion and the names Armani, Versace, Prada, Gucci, Dolce & Gabbana and Valentino come to mind. Women as well as men in Italy take their fashion very seriously. Both Italian women & men are known all over the world for their impeccable fashion sense! Being well groomed and having a chic style of dressing is just the basics of Italian fashion. Italians are known to be perfect right down to their footwear. Quality clothing worn with loads of attitude…that’s Italian fashion! Also, the fashion magazine Vogue Italia is considered the most important & prestigious fashion magazine in the world and not to forget Italy has some of the most impressive cars in the world like the Ferrari, Mazarrati & Ducati!
It was Count Giorgini who had started the craze of Italian fashion in the year 1951. He had organized a fashion show for an international audience in Florence and from there, many fashion shows in his palace. This led to the start of Italian fashion.
I will write about a few of the Italian fashion icons.
Firstly, the fabulous PRADA- Mario Prado started this label in1913, as a leathergoods shop. He designed & marketed his line of handbags, shoes and suitcases through various boutiques. But it was in 1993 when Miaccia Prada took over the business that Prada hit it big! Her unmistakable sense of fashion helped the Prada label soar, especially with the classic Prada handbag that was introduced in 1985.
DOLCE & GABBANA - One of the coolest Italian designers, Domenico Dolce & Stefano Gabbana both worked as assistant designers until they decided to set up their own design studio in 1982. Dolce & Gabbana became very successful from 1988 with new fashion launches that made their designs skyrocket across the world!
GUCCI- Guccio Gucci was first known for his leather craftsmanship & accessories. He had his first leather goods company in 1921 & he felt success in the year 1930 when people from all over the world raced for his fine collection of bags, shoes, belts gloves etc. Gucci was named the European Company of the year in 1998.
These are only a few of the many talented Italian fashion designers that form a huge part of the Italian fashion industry.
As you can see, elegance is in the Italian blood, and most Italians would give up comfort in order to achieve it. Italy is a nation that loves appearance. Yes, it is great if you have a good heart, but Italians would expect you to have well-groomed hair, an impeccable sense of dressing and a really neat pair of shoes!
I hope you enjoyed my talk on Italian fashion. I don’t know about you but I’m ready to pack my bag, fly to Italy & go shopping!!
You May Also Find These Documents Helpful
-
Cited: "Balenciaga, Cristobal." Fashion, Costume, and Culture: Clothing, Headwear, Body Decorations, and Footwear through the Ages. Encyclopedia.com. Encyclopedia, 2004. Web. 2 June 2012.…
- 3527 Words
- 15 Pages
Best Essays -
Miuccia Prada was born in Milan on May 10, 1949 into a family of luxury leather goods manufacturers (Craven, 2008). Throughout the 1970s she was a champion for women’s rights and infamously part of the Italian Communist Party (Craven, 2008). In 1977, she met her husband and now business partner Patrizio Bertelli, who is now the driving force behind her business (Galloni, 2010). It was not until after she finished her PhD in Political Science, and a five-year stint studying mime at the Teatro Picco, that she took over her family’s business in 1978 (Craven, 2008). By 1985 Miuccia Prada had already created her first breakthrough line: black, unlabeled, finely woven, nylon handbags that…
- 1637 Words
- 7 Pages
Best Essays -
In the 1920s fashion and clothing designers were beginning to rise to the top. Lots of new designers were starting to make their own clothing brand and sell it to people who were interested in their designs. Many of these designers were french and italian, one of the italian designers was Guccio Gucci he was an italian businessman and fashion designer, another one was Coco Chanel she was a French fashion designer and the founder of the Chanel brand. She was the first designer to make loose women’s jersey, which were traditionally used for men’s underwear. In the 1920 era handbags and hats were a very important clothing accessories. they were worn mostly buy rich women. Short skirts and dresses were also made for women to wear, which made shoes a very important part of fashion, the most popular were the ones that strapped the ankles and the top of the foot. Jewelry was a very important accessory, it was worn by women and mostly the rich ones. they wore expensive necklace which were made by pure gold and silver, wore earrings which were also made by pure gold and silver. they also used jewelry in clothing such as shirts and dresses. it was a very fashionable trend in the 1920s.…
- 327 Words
- 2 Pages
Satisfactory Essays -
Market Responding quickly to emerging trends has been a key success factor for retailers such as Topshop, which has carved out a reputation for its ability to pre-empt the latest catwalk styles at affordable prices and with the shortest possible lead times. The UK market for women’s clothing is forecast to grow by almost 10% between 2003 and 2008 to reach a value of nearly £12.8 billion. Tops will remain the largest sector contributing a value of £2.9 billion by the year 2008, accounting for almost 23% of value sector share (Source: Euromonitor) Achievements…
- 372 Words
- 2 Pages
Good Essays -
I learned that Christian Dior came from a wealthy family. His family was made of diplomats, but since he was infatuated with arts he took a different route. He started off as an artist, but that came to an end when his father could not financially support his gallery anymore. Then when the gallery got on track it didn't last long. So gave up his apprenticeship with 2Robert Piquet and served his duty. After the french surrendered he ended up working for Nazi’s and dressing their wives. After the war “The King of Cotton”, Philippe et Gaston called Dior to help with his fashion business. In 1947 Christian Dior couture brought what Paris fashion needed. He made billowing skirts, corset, and girdle waistlines, padded hips and dresses lined with…
- 200 Words
- 1 Page
Satisfactory Essays -
Most of the designers were french and lived in France. Also thanks to the french designers during this era fashion magazines became a thing. The one lady establish Rococo fashions was Louis XV’s mistress Madame Pompadour. She had a passion for her pastel colors and the light. The happy style is how it came to be known as Rococo, and was how light stripes and floral patterns became a trend. Towards the end of the period, Marie Antoinette was one who became the leader of French fashion, as did her seamstress Rose Bertin. Extreme embellishment was her trademark, which ended up majorly fanning the flames of the French Revolution ( "Baroque/Rococo 1650-1800 | History of…
- 804 Words
- 4 Pages
Good Essays -
Coco Chanel, Jeanne Lanvin and Salvatore Ferragamo were three of most colossal fashion designers during the 1920’s. Gabrielle Bonheur “Coco” Chanel was an influential, iconic and inspiration to women in the fashion industry. Chanel was known for her trademark suits and little black dresses. By the time she had made a name of herself, she was known as a style icon that created sophisticated yet comfortable clothing for women. As Chanel once said, “luxury must be comfortable, otherwise it is not luxury.”⁵ Chanel had opened her first shop in the 1910’s only selling hats⁵. She then moved on and began to make clothing and started a thriving business. This was early into the 1920’s. Later in the year Chanel had handmade dresses and suits, she wanted to emphasize comfort ability for women and wanted to show that women did not need to wear corsets to be called elegant or sophisticated. Another famous designer was Jeanne Lanvin.…
- 1245 Words
- 5 Pages
Better Essays -
The overall global gloom has even taken over the fashion industry. It seems likely that the economic depression has so strongly been inflicted upon the clothing industry. This outcome was quite inevitable, with everything around going down the falls. The Italian industry has been the strongest among all others and even that failed in the eye of the global recession. It has asked for the government’s assistance which will help the industry to pull through these dire circumstances. It seems the fashion designers have been changing the clothing trends and patterns making them more adept with the current situation.…
- 404 Words
- 2 Pages
Good Essays -
Although fashion has progressed since the sixteenth-century, the meaning and reasoning for fashion has remained the same. The main reasons for needing fashion are for protection, individuality, identification, and representation. By the sixteenth-century, the recently developed printing press was turning out books that were used to give other places around the world the experience of this “fashion.” Styles worn in Italy in the early sixteenth-century showed similarities to Northern Europe in the thirteenth-century.…
- 1056 Words
- 5 Pages
Good Essays -
The Wardrobe. (n.d.). The realm of Venus: Fashion and style in Renaissance Italy. Retrieved on April 23, 2013, from http://realmofvenus.renaissanceitaly.net/war…
- 6562 Words
- 27 Pages
Powerful Essays -
New York City and Paris are two of the most popular cities in the whole world; they are known for their food, lifestyle, architecture, and even their people. However above all these two cities are basically synonymous with fashion, and are also known as the biggest capitals of fashion. The twice-yearly event of fashion week has become a major asset to the fashion industry. This event causes people to gather from all parts of the world to simply find out what’s coming next. While NYC and Paris fashion weeks are both known for being the top destinations for those in the fashion industry. They differ greatly in their traditions, the trends they bring out, and the designers that show in their collections. Fashion Week has become an essential part of the industry itself, and is essential to the cities economy of which they take place.…
- 1146 Words
- 4 Pages
Better Essays -
Historically, fashion has always fascinated men in all human culture. Fashion, fads and trends are intertwined with human culture and civilization. The desire to look good and exceptional and to be acknowledged by others drives individuals to invent new fashions. Fashion can simply be defined as ‘’the cultural construction of the embodied identity’’ (Fashion Theory, 1). In everyday usage and for the purpose of this write-up, fashion is seen as the prevailing mode or style of dressing prevalent at any particular period in any given society. Fashion embraces all forms of self-fashioning that includes street styles and the so called high fashion created by high designers…
- 700 Words
- 3 Pages
Good Essays -
London is known as one of the fashion capital cities in the world. The rich mixtures of cultures influence the diverse ways of expression about how people see fashion and be fashionable. Fashion is a way of expressing attitude through individuals or a group of people. It shows a certain level of the personality and taste. This essay will demonstrate how much of the means of individual expression for fashion in London.…
- 998 Words
- 4 Pages
Good Essays -
When I walked up to the sidewalk, the crowd was the first thing I noticed. A diverse clientele from different ethnic backgrounds waited outside for a table; luckily we had a reservation. Walking into the restaurant, I noticed the enormous wood fire oven in the kitchen under a wall of wooden logs that stretched from one side of the restaurant to the other. When we sat down at the table next to the kitchen, bread was already waiting for us, and the noisiness of the crowd dissipated as we tasted the warm delectable french bread that was served with a side of balsamic vinegar and olive oil. This traditional Italian restaurant is named after the dough that makes their pizzas so delicious: Doppio Zero. This flour allows the pizza to be cooked in…
- 1052 Words
- 5 Pages
Good Essays -
Fashion defines our social standing, our era, and us. Fashion evolves due to innovators, only to then be imitated by others. Its also evident that clothing has been influenced by everything from pop stars to political movements, from movies to music, and from athletes to alternative ideologies.…
- 1263 Words
- 5 Pages
Powerful Essays