Introduction of Mcdonalds

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TABLE OF CONTENT

1. EXECUTIVE SUMMARY..………………………………………………………3 1.1Introduction of Company Background………………………………3 1.2Objective and Goal …………………………………………………………3

2.SUPPLY CHAIN MANAGEMENT IN MCDONALD’S
2.1What Is Supply Chain Management………………………………4 2.2Supply Chain Process……………………………………………5 2.3The Importance of Supply Chain Management…………………….6 2.4McDonald’s Suppliers………………………………………………7

3.DISTRIBUTION CENTRE………………………………………………………7

4.COLD CHAIN CONCEPT IN MCDONALD’S
4.1 Temperature Controlled Supply Chain…………………………..8 4.2Cold Chain Management…………………………………………….9

5.PUSH AND PULL STRATEGY
5.1Push Process……………………………………………………..10
5.2Pull Process……………………………………………………..11

6.ANALYSIS
6.1Cold Chain Concept…………………………………………………….11 6.2 Temperature Controlled Trucks…………………………………..12

7.RECOMMENDATION…………………………………………………..12

8.REFERENCING…………………………………………………………..13

1. EXECUTIVE SUMMARY

McDonald’s philosophy ‘one world, one burger’ has a vast significance in delivering performance. The key ingredients in achieving productivity, such as having a systematic work process, collaboration and information sharing among team mates and suppliers, will be the main focuses of generating good quality, perfect customer services, and affordable prices in customer deliverance. 1.1Introduction of Company Background

In 1979 McDonald's opened its first restaurant in Singapore. The world's highest volume of hamburger was served on October day at Liat Tower. Today McDonalds is the most popular fast food chain in Singapore with over 110 outlets, hiring about 7,000 employees and serving 1.2 million customers every week.

Their philosophy has been ‘one world, one burger’ which means burgers must be consistent in term of tastes, cooking method, presentation, cost and quality.

1.2Objective and Goal
McDonald’s objective is to provide its customer highest quality food and to be served in a fun and friendly environment. Their goal is to be the world best fast food chain and to achieve 100% customer satisfaction in terms of quality food, quality service and with affordable price.

2. SUPPLY CHAIN MANAGEMENT IN MCDONALD’S
2.1What Is Supply Chain Management
The function of Supply Chain Management (SCM) is the oversight of materials, information, and finances as they move in a process from supplier to manufacturer to wholesaler to retailer and lastly to end consumer. Supply chain management heavily involve coordination and integration work of this flow both within and among companies. The ultimate goal of an effective and efficient supply chain management system is to reduce inventory cost, rise productivity and timely delivery.

Typical supply chain flow diagram:

http://www.clermiston.com.au/Supply2.gif

The raw materials will start off from the left, down the suppliers and ends up on the right of the diagram, the customers. It is shown as well that materials flows towards the customers, cash flows towards the suppliers and information flows both ways. Supply Chain includes purchasing, manufacturing, warehousing, transportation, customer service; demand planning, supply planning and Supply Chain Management. www.supplychaindefinitions.com

2.2Supply Chain Process

A supply chain process consists of all parties involved, directly or indirectly, in fulfilling a customer request. The supply chain not only includes the manufacturer and suppliers, but also transporters, warehouses, retailers, and customers themselves. Within each organization, such as manufacturer, the supply chain includes all functions involved in receiving and filling a customer request. These functions include, but are not limited to procurement cycle, replenishment cycle and customer order cycle.

Supply Chain process integration involves collaborations work between the...
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