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Introduction of Event Marketing

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Introduction of Event Marketing
Introduction
In the following, the feasibility analysis will define whether possible to organize the Game before 2030 in Hong Kong. game refers to the biggest multi-sport games after the Olympic game. There are 58 disciplines in this game. Also, it is the biggest event in the Asian countries. This game is helped by the Olympic Council of China. They're part of member organized the event every four years. (Olympic Council of China)
Feasibility analysis
1. This event is a good idea
Asian game can increase the awareness of sporting and the Hong Kong athletes can exchange the experience and communicate with another sport man/sport woman. It can improve the sporting infrastructure in Hong Kong and to meet the international standard of these sport equipments. Through the communication with other countries athlete, it can exchange the experience to gain more knowledge to perform the sport and the sport event well even to create the opportunity to organize another sport event to do so.

Moreover, it can increase the importance of sport, to deliver the message of becoming a healthier person through sufficient physical exercise. It can increase the people’s willingness to doing exercise because they can know more about the sporty stuff via the Asian Game too.

This game can attract more tourists to come to Hong Kong to visit the event and to visit the many attractions here to raise the reputation on it.
2. We have the skills required to plan and run the event
In the past, Hong Kong held 5th East Asian game successfully. (Agency for volunteer service) This organization helps to enroll the volunteers to involvement in the East Asian Game previously. It is important for us to organize the similar event like the Asian Games. Moreover, Hong Kong Leisure and Cultural Services Department organize amount of the sport event successfully in Hong Kong (Appendix 3)

We have the experience in conducting the sport event like Hong Kong Seven. It enriches our experience in

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