Sports Management

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SPORTS AND games have been a part of human civilization from times immemorial. Sports and games provide a wonderful opportunity for holistic development of our body and mind. It inculcates a spirit of healthy competition and a true sense of patriotism within us. With the passage of time a lot of changes have taken place in the sporting world. In the beginning of the 21st century it is clearly evident that a huge amount of money, glamour, name, fame, media exposure and fan following has become an integral part of today's competitive sports.

Sports Management is the study of planning, supervising and organizing various sporting activities like international and domestic tournaments for cricket, football, hockey, golf, and several other games. The concept of ‘sports management’ has already made its presence felt in the west. In the United States and European countries the sporting fraternity warmly accepts it. Sports management is a new and emerging concept in India and has made a good beginning. Indian sports over the year were plagued by lack of professionalism, misuse of power and political influence etc. Of late things are changing with the introduction of professionalism in our sports. Formal courses have been introduced in our country to produce budding sports managers who are exposed to the fundamentals of management, sports marketing, advertising and sponsorship issues, spectator management, sports media and event management during their course. George College Kolkata was the first institute in Eastern India to successfully launch a Bachelor Degree Programme in Sports Management in 2005.

Board of Control for Cricket in India (BCCI): The richest cricket body in the world is successfully conducting the Indian Premier League (T-20) competition in a professional manner. The All India Football Federation (AIFF) is also making it compulsory for all the I-League playing clubs to professionally manage their clubs as per AFC guidelines. Talking about sports...
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