Intro to Bussiness Case Studies
[Name]
Professor _________
Business 104-082
Fall 2010
1. Case 2.3: “Timberland Walks the Walk” . . . . . . ________
2. Case 6.3: “Geek Squad to the Rescue” . . . . . . ________
3. Case 8.3: “Made in the U.S.A.: American Apparel” . . . ________
4. Case 9.3: “Replacements, Ltd.: Dogs in the Work Place” . ________
Total Grade . . . . . . . . . . . . . . . . ________
[Name]
Business 104-082
Case 2.3: “Timberland Walks the Walk”
[Name] Case 2.3
Professor ________
Business 104-082
Fall 2010
1. In what ways does Timberland fulfill its responsibilities to consumers, employees, investors, and society as a whole?
Timberland fulfills it’s responsibilities to consumers by treating its customers fairly, act in a manner that is not harmful to them, and build a brand that is known for high quality. They respect the public demands of wants and needs; therefore giving the consumers the right to be safe, the right to be informed, the right to choose, and the right to be heard. Timberland’s brand has a continuing reputation that stands for durability, ruggedness, and the American outdoors. Timberland fulfills its responsibilities to employees by ensuring equal opportunity on the job, dealing with quality-of-life issues and avoiding discrimination. They implement commitment through a series of programs in which its employees and corporate dollars participate and benefit from. Timberland fulfills its responsibilities to investors and society as a whole by making profits for its share holders, investors, and the financial community and by helping out the community through a series of programs, community service, and volunteerism. Timberland has been contrasting a reputation for integrity and commitment to the community. For example, participating in City Year has, as reflected in Timberland’s revenues, led to company growth of more than $1 billion each year. Timberland invested more than $10 million in City
Professor _________
Business 104-082
Fall 2010
1. Case 2.3: “Timberland Walks the Walk” . . . . . . ________
2. Case 6.3: “Geek Squad to the Rescue” . . . . . . ________
3. Case 8.3: “Made in the U.S.A.: American Apparel” . . . ________
4. Case 9.3: “Replacements, Ltd.: Dogs in the Work Place” . ________
Total Grade . . . . . . . . . . . . . . . . ________
[Name]
Business 104-082
Case 2.3: “Timberland Walks the Walk”
[Name] Case 2.3
Professor ________
Business 104-082
Fall 2010
1. In what ways does Timberland fulfill its responsibilities to consumers, employees, investors, and society as a whole?
Timberland fulfills it’s responsibilities to consumers by treating its customers fairly, act in a manner that is not harmful to them, and build a brand that is known for high quality. They respect the public demands of wants and needs; therefore giving the consumers the right to be safe, the right to be informed, the right to choose, and the right to be heard. Timberland’s brand has a continuing reputation that stands for durability, ruggedness, and the American outdoors. Timberland fulfills its responsibilities to employees by ensuring equal opportunity on the job, dealing with quality-of-life issues and avoiding discrimination. They implement commitment through a series of programs in which its employees and corporate dollars participate and benefit from. Timberland fulfills its responsibilities to investors and society as a whole by making profits for its share holders, investors, and the financial community and by helping out the community through a series of programs, community service, and volunteerism. Timberland has been contrasting a reputation for integrity and commitment to the community. For example, participating in City Year has, as reflected in Timberland’s revenues, led to company growth of more than $1 billion each year. Timberland invested more than $10 million in City