FORMAT OF INTERNSHIP REPORT
For MBA (Marketing)
1. Title page
The title page of the report will include:
i. Name of the organization
ii. Name of the internee, Student ID and session
iii. Submission date of internship report
iv. Name of the University
2. Letter of Undertaking
You are required to fill in the Letter of Undertaking provided in the ‘Downloads’ tab on VULMS of the course and attach here the scanned copy after signing it. 3. Scanned copy of the internship certificate (provided by the organization) Attach the scanned copy of your (original) Internship Completion certificate provided by the organization.
4. Dedication (Optional)
If you want to dedicate your work to someone, you may write the dedication note under this section of your internship report.
In this section, you acknowledge the help and support of all the people who helped you in completion of your internship and internship report e.g. the library staff, course instructor, family or any other person.
6. Executive summary
Executive summary previews every section of the report in a short form. It can be called as micro image of the report. It helps the reader to get a quick glance at the report before reading it in detail. Everything important that you have done, discovered and concluded should be mentioned but briefly and concisely.
7. Table of contents
i. List the important headings and sub headings in the report with their respective page numbers.
ii. Also make a separate list of tables and figures in the table of contents if you have used any.
8. Overview of the organization (minimum word limit: 800-1000 words) i. Brief history
ii. Nature of the organization (Justify the classification of the business like consumer consumable, consumer durable or services organization)
iii. Product lines and brand portfolio of the organization
iv. Strategies of branding used by the organization like source brand strategy, line brand strategy, umbrella brand strategy, range brand strategy, product brand strategy etc.
v. List of main clients
vi. List of main competitors
9. Organizational structure (minimum word limit: 700-900 words) i. Organizational hierarchy chart
ii. Number of employees
iii. Introduction of all the departments
iv. Comments on the organizational structure (It includes departmentalization, chain of command, span of control, centralization and decentralization) Note:
In section #7-8, students are expected to collect information from various sources such as within the organization (managers, internship supervisor and other concerned persons) and company website, documents, brochures etc. (official website of the organization) but it is necessary to mention the sources of information in APA format. 10. Plan of your internship program (minimum word limit: 200-300 words) i. A brief introduction of the branch/head office where you did your internship ii. Starting and ending dates of your internship
iii. Names of the departments in which you got training and duration of your training 11. Training program (minimum word limit: 1800-2000 words)
i. Detailed description of the operations/activities performed by the department(s) in which you worked
ii. Detailed description of the tasks assigned to you
iii. Detailed description of the project assigned to you
12. Structure of the Marketing department (minimum word limit: 500-600 words) i. Department hierarchy
ii. Number of employees working in the Marketing department
iii. Marketing operations
13. Functions of the Marketing department (minimum word limit: 1000-1200words) i. Segmentation strategy
ii. Target marketing strategy
iii. Product planning, development & management
v. Pricing strategy
vi. Distribution strategy
vii. Promotional strategy
14. Structure of the Sales department (minimum word limit: 500-600 words) i. Department hierarchy
ii. Number of employees working in the sales department
iii. Sales operations
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