For MBA (Marketing)
1. Title page
The title page of the report will include:
i. Name of the organization
ii. Name of the internee, Student ID and session
iii. Submission date of internship report
iv. Name of the University
2. Letter of Undertaking
You are required to fill in the Letter of Undertaking provided in the ‘Downloads’ tab on
VULMS of the course and attach here the scanned copy after signing it.
3. Scanned copy of the internship certificate (provided by the organization)
Attach the scanned copy of your (original) Internship Completion certificate provided by
4. Dedication (Optional)
If you want to dedicate your work to someone, you may write the dedication note under this
section of your internship report.
In this section, you acknowledge the help and support of all the people who helped you in
completion of your internship and internship report e.g. the library staff, course instructor, family
or any other person.
6. Executive summary
Executive summary previews every section of the report in a short form. It can be called as micro
image of the report. It helps the reader to get a quick glance at the report before reading it in
detail. Everything important that you have done, discovered and concluded should be mentioned
but briefly and concisely.
7. Table of contents
i. List the important headings and sub headings in the report with their respective
ii. Also make a separate list of tables and figures in the table of contents if you have
8. Overview of the organization (minimum word limit: 800-1000 words)
i. Brief history
ii. Nature of the organization (Justify the classification of the business like consumer
consumable, consumer durable or services organization)
iii. Product lines and brand portfolio of the organization
iv. Strategies of branding used by the organization like source brand strategy, line
brand strategy, umbrella... [continues]
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