International Business of Coca Cola and Unilever

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EASTWEST UNIVERSITY

Assignment on
International Business of Coca Cola and Unilever
SUBMITTED TO
Dr.M.Zillur Rahaman
Guest Facalty
SUBMITTED BY
Rajib kundu(2010-2-10-329)
Razuan Ahmed (2010-2-10-271)
Date of Submission
July 23, 2012

Course : International Business
Course Code : ITB (301)
Section : 5

Table of Content

| Details| Page No| COCA-COLA COMPANY| | 1.0| INTRODUCTION 1.1 HISTORICAL EVOLUTION…………………………………………….1.2 TOP MANAGEMENT PHILOSOPHY…………………………….........| | | | |

2.0| MASLOWS’S HIERARCY OF NEEDS| |
3.0| OPERETING STRUCTURE ( Mangers Orientation)| |
4.0| GLOBAL EXPANTION| |
5.0| ENTRIY STRATEGY5.1 EXPORT………………………………………………………………..5.2 FRANCHISING ……………………………………………………….5.3 JOINT VENTURE …………………………………………………….| | 6.0| HOW COCA-COLA MANAGES 90 EMERGING MARKET| |
7.0| BEING LOCALLY RESPONSIVE| |
8.0| ENVIRONMENTAL ANALYSIS| |
9.0| DIFFRENCES IN GLOBAL AND NATIONAL ENVIRONMENT FOR COCA COLA COMPANY| | 10.0| OPERATING STRATEGY IN DIFFERENT COUNTRY10.1 OPERATION IN INDIA10.2 OPERATION IN AFRICA10.3 OPERATION IN CHINA10.4 OPERATION IN SINGAPOR10.5 OPERATION IN PAKISTAN| | 11.0| OPERATIONS IN BANGLADESH11.1 History:11.2 Plant in Bangladesh11.3 Political Influence11.4 Relation with Government11.5 Coca-Cola and Bangladeshi Culture11.6 Competitors in Bangladesh11.7 Helping Bangladeshi People & Economy:| | 12.0| New Foreign Direct investment| |

13.0| CRITISISM 13.1 IN EUROPE:13.2 IN INDIA| |
14.0| UNILEVER GLOBAL| |
15.0| UNILEVER’S CONTRIBUTION:| |
16.0| INTERNATIONAL STRATEGIES FOLLOWED BY THE COMPANY16.1 Functional Level Strategies:16.2 Business-Level Strategies:16.3 Strategy in the Global Environment:16.4 Corporate strategy:| | 17.0| ENVIRONMENTAL ANALYSIS| |

18.0| LINKING CULTURE TO STRATEGY| |
19.0| FACTORS THAT LEAD TO THE GLOBAL SUCCESS OF UNILEVER19.1 HOME & PERSONAL CARE REGIONS19.2 UNILEVER BESTFOODS REGIONS| | 20.0| MAKING THEMSELVES SOCIALLY RESPONSIBLE| |
21.0| GLOBAL BRANDS THAT MEET LOCAL NEEDS:| |
22.0| OPERATION STRATEGY IN DIFFERENT COUNTRIES22.1 CHINA:22.2 UNILEVER PHILIPPINE:22.3 UNILEVER PAKISTAN: | | 23.0| UNILEVER BANGLADESH LIMITED23.1 THE HISTORY23.2 UNILEVER TODAY23.3 UNILEVER AT A GLANCE23.4 HELPING BANGLADESH23.5 TRADE STRUCTURE OF UNILEVER BANGLADESH LTD| | 24.0| CONCUSION| |

Acknowledgement

First of all, we would like to thank our lecturer Dr.M.Zillur Rahaman; we are grateful to him for his cooperation in preparing this report. His proper guidance & helpful attitude help us to make this report.

We like to thank Coca-Cola Company and Unilever for giving the internal information.

Dr.M.Zillur Rahaman
Course Instructor
International Bussiness
East-West University
Aftabnagar Dhaka.

Sub: Letter of transmittal

Dear Sir,
It’s our great pleasure to submit you this report on International Business strategy and Development in recent arena of Coca-cola. We have got a great experience while working on this report. We would like to leave this report to your kind consideration for any unintentional mistake that may accuser while doing this report. We are always at your service if you want to ask us anything about this report and it will be a great pleasure to work with you again in future.

Sincerely yours

Rajib Kundu
Id # 2010-2-10-329

Razuan Ahmed
Id#2010-2-10-271

EXECUTIVE SUMMARY

A fundamental shift is occurring in the world of economy. We are moving away from a world in which national economics were relatively self confined entities, isolated from each other by barriers to cross border trade and investments; by distance, time distance, and business language, and by national difference in government regulation, culture and business systems....
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