Intercultural Seminars

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TABLE OF CONTENTS

TABLE OF CONTENTSi
INTERCULTURAL SEMINARS1
PROBLEM1
INTERCULTURAL SEMINARS1
BENEFITS OF ATTENDING THE SEMINARS2
INSTRUCTIONAL APPROACH2
SEMINAR CONTENT3
Body Positions and Movements4
Concept of Culture5
Conflict Resolution5
Intimacy in Relationships5
Language.5
Male and Female Roles6
Space and Time6
Religion, Values, and Ethics6
TENTATIVE SEMINAR SCHEDULE7
BIBLIOGRAPHYI
TABLE OF FIGURESII
INDEXIII

INTERCULTURAL SEMINARS
Heath R. Watkins, Director
Human Resources Department
March 10, 2012

The Marketing Department has been conducting surveys of our worldwide offices, foreign customers, and prospective foreign customers over the last several months. Information received through the use of mailed questionnaires has made us aware of an urgent need to improve our communication skills at the international level. Therefore, we are going to conduct a series of seminars to focus on intercultural awareness issues. This report addresses the process involved in developing the seminars, the instructional approach to be used, the seminar content that will be provided, and the schedule for conducting the seminars. PROBLEM

Some incidents have been reported to us in which we have failed to negotiate contracts with foreign customers and prospective foreign customers because of serious breakdowns in communication. Some of these setbacks have been the result of conscious negative acts on the part of our employees. However, the main culprit seems to be lack of awareness of cultural differences and lack of appreciation for the nuances that reflect these cultural differences. Indeed, there are almost unlimited possibilities for misunderstandings, insults, miscues, and avenues for people of good intent to miscommunicate. These issues must be addressed immediately to preclude any future breakdowns in communications. INTERCULTURAL SEMINARS

Three-day seminars designed to improve intercultural communication skills will be held at regional sites in the United States and in selected foreign cities where we have offices:

* Beijing
* Hamburg
* Madrid
* Melbourne
* Oslo
* Rio de Janeiro
* Tokyo
* Warsaw

It will be our intent that all employees who have direct contact with people from other countries will participate in these seminars over a four-month period. Depending on the success of these seminars, the programs will be made available to others in the company who express an interest in acquiring or enhancing their cultural awareness. Any future seminars will be scheduled on an as-needed basis during the upcoming calendar year.

It would be unreasonable to assume that a small team of people from our company would have the breadth of knowledge needed to conduct these seminars in eight foreign cities. However, Celeste Fuhrmann, Robert Driscoll, and Han Lee have agreed to work together as the coordinating team for this effort. Ms. Fuhrmann, Mr. Driscoll, and Mr. Lee will be soliciting volunteers to work with them in their areas of expertise. They hope to gain representative views and opinions for the purpose of molding an impressive array of seminar topics. Please contact one of these individuals if you believe you have the necessary background and/or experience and would like to volunteer.

Each of these individuals has worked over the past two months with the managers of our international offices as well as with natives in specific countries to formulate a preliminary plan for these in-service programs. Their plan will use the expertise of our employees who have had negotiating experience in each country and who have knowledge of local customs as demonstrated by natives. We are confident that through this team approach, everyone will gain an understanding of problems not only from the position of our company but also from the perspective of those with whom they conduct business. BENEFITS OF ATTENDING THE SEMINARS

Besides the...
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