Intercultural Luxury Draft 4 
BRANDS & CULTURE
Bikem de Montebello
Bhavna Jagwani
Claire Elliott
Turkey: Sevan Biçakçi
• Sevan Bıçakçı is a famed Turkish jeweller of Armenian descent. He is
one of the few reknowned jewellers in Turkey and known around the world. “King of rings” has only primary school education
• He created his first collection in 2002, comprising Byzantine and
Ottoman style created by using Grand Bazaar jewellery techniques
• Famous clientele include Catherine Zeta Jones, Elizabeth Hurley, Celine
Dion, Liv Tyler, Mariah Carey, Brooke Shields, Halle Berry, Tory Burch
• Assouline published a book about him in November 2014. He has won
the “Town and Country Couture Award” three times in a row.
• He has his showroom and atelier in Istanbul
Sample jewellery
Sevan Biçakçi's Piri Reis bracelet showing a wealth of techniques including micromosiac, miniature painting, calligraphy and an intricate pave of diamonds that recreates this early cartographer's discoveries
It's not all about history and culture in Sevan
Biçakçi rings. This one is topped by two fluffy chicks that look real enough to stroke. Not the old cut diamonds on the shank of the ring with silver-foil backings
Sevan Biçakçi Seagulls over Istanbul ring.
The seagulls appear to float in an azure sky over the micromosaic scene depicting the history of Istanbul
Sevan Biçakçi Pomegranate ring. The pomegranates are carved into the back of a precious stone that is mounted into the outsized ring set with diamonds
Sevan Biçakçi ring with miniature paintings of Istanbul on the sides and a quartz dome
Sevan Biçakçi ring showing a range of techniques including intaglio carving and calligraphy
More marine inspiration in this
Sevan Biçakçi ring that wraps a starfish around the finger topped by a gorgeous baroque pearl. Rose-cut diamonds stand out against the oxidised metal Ayasofya ring
Turkey: Sevan Biçakçi
UK
India
Culture of the country in relation to luxury
Protestant ethic: against show and excess; modesty
Luxury
Bikem de Montebello
Bhavna Jagwani
Claire Elliott
Turkey: Sevan Biçakçi
• Sevan Bıçakçı is a famed Turkish jeweller of Armenian descent. He is
one of the few reknowned jewellers in Turkey and known around the world. “King of rings” has only primary school education
• He created his first collection in 2002, comprising Byzantine and
Ottoman style created by using Grand Bazaar jewellery techniques
• Famous clientele include Catherine Zeta Jones, Elizabeth Hurley, Celine
Dion, Liv Tyler, Mariah Carey, Brooke Shields, Halle Berry, Tory Burch
• Assouline published a book about him in November 2014. He has won
the “Town and Country Couture Award” three times in a row.
• He has his showroom and atelier in Istanbul
Sample jewellery
Sevan Biçakçi's Piri Reis bracelet showing a wealth of techniques including micromosiac, miniature painting, calligraphy and an intricate pave of diamonds that recreates this early cartographer's discoveries
It's not all about history and culture in Sevan
Biçakçi rings. This one is topped by two fluffy chicks that look real enough to stroke. Not the old cut diamonds on the shank of the ring with silver-foil backings
Sevan Biçakçi Seagulls over Istanbul ring.
The seagulls appear to float in an azure sky over the micromosaic scene depicting the history of Istanbul
Sevan Biçakçi Pomegranate ring. The pomegranates are carved into the back of a precious stone that is mounted into the outsized ring set with diamonds
Sevan Biçakçi ring with miniature paintings of Istanbul on the sides and a quartz dome
Sevan Biçakçi ring showing a range of techniques including intaglio carving and calligraphy
More marine inspiration in this
Sevan Biçakçi ring that wraps a starfish around the finger topped by a gorgeous baroque pearl. Rose-cut diamonds stand out against the oxidised metal Ayasofya ring
Turkey: Sevan Biçakçi
UK
India
Culture of the country in relation to luxury
Protestant ethic: against show and excess; modesty
Luxury