International Business

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Strengths| Weaknesses|
* L’Oreal operates in Europe, Asia, North America, South America and Oceania. * Celebrities from each area endorse L’Oreal products, this means they have adapted their products to each country they operate in. * Loyal Customers. * Quality products and a reasonable price. * Popular beauty brand. * When customers are abroad they will be able to purchase L’Oreal products whist away from home.| * L’Oreal has a lot of competitors who are also a MNC. For example Mac. * L’Oreal uses some of the same celebrities to endorse products in different countries, however in some countries they may not know who the celebrity is. * More potential and current customers are using the internet to purchase items however L’Oreal currently doesn’t sell online.| Opportunities| Threats|

* If a country is going through a recession people will be wanting to save money by not spending as much money on luxury items. If L’Oreal products are cheaper than their competitors then they may see an increase in customers. * L’Oreal could introduce British L’Oreal products in to other countries. * To launch online sales like some competitors to reach a wider market.| * If a country is going through a recession people will be wanting to save money by not spending as much money on luxury items. * Exchange rates in different companies * How much to charge in different countries * More potential and current customers are using the internet to purchase items however L’Oreal currently doesn’t sell online.| P1- L’Oreal SWOT Analysis

P3a
The country I have chosen to look at is China I have looked into the social characteristics based on my chosen company, L’Oreal.

Social
L’Oreal needs to adapt their language and products to suit potential customers in China. In China L’Oreal use a system called CIC which is specific to China, in a London office people would be sat down however in China they don’t work in the same way. L’Oreal has...
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