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Intercultural Business Case Study

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List of illustrations ………………………………………………………………...………..1 A. B. Introduction………………………………………………………………………..….2 Case Study…………………………………………………………………………….2 1. Essential moral standards and norms …………………………………………….2 2. The practical value of different economic ethics concepts ………………………3 3. The RADAR concept ……..………………………………………………...……5 a) Recognize ………………………………………………………………...5 b) Assess …………………………………………………………………….6 c) Decide …………………………………………………………………….8 4. Preparation for the meeting …………….………………………………………...9 5. Differences of the cultures….……………………………………………...……10 a) Power Distance ..……………………………….…..……11 b) Individualism ..…………………………..………………12 c) Masculinity / Femininity ..………………..……………...13 d) Uncertainty avoidance ..………………………..………..13 e) Long term orientation ..…………………………...……..14 6. Meeting with the NGO’s representative…………………………………...……14 Bibliography………………………………...……………………………………………..16 Appendix …………….…………………………………………………………………….16 1. Case ……………………………………………………………………………..16 2. Questions ……………………………………………………………...………...17 Declaration ………………………………………………………………………………...18

Intercultural Business -­‐ Case Study WS2012

List of illustrations

Illustration 1: The RADAR concept by Gershon Braun, Source: Selfmade ..........................5 Illustration 2: Tabular overview of company, Source: Selfmade…………………….…..…7 Illustration 3: Tabular overview of India, Source: Selfmade ……………………………….7 Illustration 4: 5D-concept by Geert Hofstede, Source: http://www.grin.com/object/ document.201177/935bb5f800a83c2b1f0012d62b7087e1_LARGE.png ....10 Illustration 5: Differences Germany/India according 5D-Model, Source: http://geerthofstede.com/germany.html .........................................................................11

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Intercultural Business -­‐ Case Study WS2012

A. Introduction
The following analysis, of a case study included in the



Bibliography:  (2001),  The  (1971),    G.  (2012),

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