Intercultural Business Case Study

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List of illustrations ………………………………………………………………...………..1 A. B. Introduction………………………………………………………………………..….2 Case Study…………………………………………………………………………….2 1. Essential moral standards and norms …………………………………………….2 2. The practical value of different economic ethics concepts ………………………3 3. The RADAR concept ……..………………………………………………...……5 a) Recognize ………………………………………………………………...5 b) Assess …………………………………………………………………….6 c) Decide …………………………………………………………………….8 4. Preparation for the meeting …………….………………………………………...9 5. Differences of the cultures….……………………………………………...……10 a) Power Distance ..……………………………….…..……11 b) Individualism ..…………………………..………………12 c) Masculinity / Femininity ..………………..……………...13 d) Uncertainty avoidance ..………………………..………..13 e) Long term orientation ..…………………………...……..14 6. Meeting with the NGO’s representative…………………………………...……14 Bibliography………………………………...……………………………………………..16 Appendix …………….…………………………………………………………………….16 1. Case ……………………………………………………………………………..16 2. Questions ……………………………………………………………...………...17 Declaration ………………………………………………………………………………...18


 
 

Intercultural
 Business
 -­‐
 Case
 Study
 WS2012
 

 
 

List of illustrations

Illustration 1: The RADAR concept by Gershon Braun, Source: Selfmade ..........................5 Illustration 2: Tabular overview of company, Source: Selfmade…………………….…..…7 Illustration 3: Tabular overview of India, Source: Selfmade ……………………………….7 Illustration 4: 5D-concept by Geert Hofstede, Source: http://www.grin.com/object/ document.201177/935bb5f800a83c2b1f0012d62b7087e1_LARGE.png ....10 Illustration 5: Differences Germany/India according 5D-Model, Source: http://geerthofstede.com/germany.html .........................................................................11

 

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Intercultural
 Business
 -­‐
 Case
 Study
 WS2012
 

 
 

A. Introduction
The following analysis, of a case study included in the in Intercultural Business program, will discuss whether a clamp test procedure is acceptable according to moral rules, of drug test in India. At first, theoretical approaches from the field of philosophy are explained, followed by a specific reference to the case and on the procedure for the pharmaceutical company, so that the test can be performed successfully and without any complications. The intention of this essay is not to agree or circumvent the tests, but to gradually explain procedures and happenings and to provide moral and at the same time entrepreneurial solutions for this case to seek an optimal performance and result.

B. Case Study 1. Essential moral standards and norms
This case will be generally discussing whether a rapid drug test method is morally acceptable or not for the country of India. In this part of the essay I will be generally explaining the moral standards and norms and look into the to different approaches, by giving a general overview of the theories. Ethical codes or codes of conduct are a number of behaviours that can be applied in a variety of settings and contexts that may depend on the situation. It is necessary to differentiate between code of conduct, moral code and social norms. A code of conduct is a commitment to follow certain patterns or not to do so and to ensure that no one can circumvent this pattern to gain advantage. Moral principles occur in the business world, in different cultures and regions and of course, in almost every country in the world. One major theory, the one of “self-regulation”, implies that if essential moral standards and norms, fail to be put through, the system will self-regulate itself by having certain negative outcomes. In this case for example, it remains open to the company for the drug tests to be computed in India. However, according to the previously mentioned theory, in case of noncompliance with the rules, the "self-regulatory" process is induced1. This would result in  

 
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