Innovation Management

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  • Topic: Google, Google Maps, Google Earth
  • Pages : 14 (4069 words )
  • Download(s) : 145
  • Published : January 1, 2013
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GRADE
/20
Section Two To be completed by the Professor I lecturer
Note below your comments on content, structure and presentation. Comments on specific points should be written on the assignment. Enter grade out of 20 on the bottom of this page. Please indicate whether this is a first or a second grading. □ First grading…□ Second grading

Professor's name
Signature
Date received Date returned to student
Section One To be completed by the studentPlease tick as appropriate
Name (s) HARDIKKUMAR LADVAMBA FT  MIB Undergraduate
MBA PT MSc Diploma Certificate
Specialization
Intake n°
Student ID Number (s) 122125Grenoble Main Campus  Off site (state which one)
Subject INNOVATION MANAGEMENT …………………………… Assignment  Oral Presentation Exam
Title: INNOVATION MANAGEMENT: A STUDY ON GOOGLE MAPS
I hereby declare that the attached assignment is my own work and understand that if I am suspected of plagiarism or other form of cheating; my work will be referred to the Disciplinary Committee, which may result in my exclusion from the program.

Signature: Hardikkumar LadvaDate 18 November 2012
Section One To be completed by the studentPlease tick as appropriate
Name (s) HARDIKKUMAR LADVAMBA FT  MIB Undergraduate
MBA PT MSc Diploma Certificate
Specialization
Intake n°
Student ID Number (s) 122125Grenoble Main Campus  Off site (state which one)
Subject INNOVATION MANAGEMENT …………………………… Assignment  Oral Presentation Exam
Title: INNOVATION MANAGEMENT: A STUDY ON GOOGLE MAPS
I hereby declare that the attached assignment is my own work and understand that if I am suspected of plagiarism or other form of cheating; my work will be referred to the Disciplinary Committee, which may result in my exclusion from the program.

Signature: Hardikkumar LadvaDate 18 November 2012

By:
Hardikkumar Ladva
FT MBA 2012-14
Student ID Number: 122125
hardikkumar.ladva@grenoble-em.com
By:
Hardikkumar Ladva
FT MBA 2012-14
Student ID Number: 122125
hardikkumar.ladva@grenoble-em.com
Innovation Management
Innovation Management
A STUDY ON GOOGLE MAPS
A STUDY ON GOOGLE MAPS
Presented to:
Mathieu Chuat
Grenoble Ecole de Management
Presented to:
Mathieu Chuat
Grenoble Ecole de Management

* Table of Contents
1Introduction to the Study3
1.1Background3
1.2Choice of Focal Innovation3
1.3Aim & Purpose of the Dissertation3
1.4Outline of the Dissertation3
2Introduction4
3Innovation definition, types and patterns4
4Sources of innovation5
5Standards battles & design dominance6
6Timing of Entry8
7Intellectual property9
7.1Copyrights ©9
7.2Trademarks9
7.3Patents9
7.4Extracting Value from IPs9
8Business model for the focal innovation & business model innovation10
8.1The Value Chain of Google Maps10
8.2Business Model11
9Conclusion12
APPENDIX 1- History of Web mapping13
Appendix 2 – Patents of Google14
Bibliography15

Introduction to the Study

Background
This study is based on the concepts taught in the course on Innovation Management by Mathieu Chuat at Grenoble Ecole de Management. To further elaborate on the concepts with respect to the topic, “ Strategic Management of Technological Innovation “ by Schilling Mellisa is used as a reference book. Additionally, for concrete facts and figures, the sources available on the Internet (Company website, Wikipedia, Patent Documents, Indices etc.) have been referred to and have been referenced accordingly. Choice of Focal Innovation

For my dissertation, I have selected Google...
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