Innovation and Technology in Healthcare
Innovation and Technology in Healthcare
In recent times, healthcare has been revolutionized by technology. Modern healthcare relies heavily on a number of electronic gadgets. These gadgets can take the blood count of a patient to keeping them alive through heart-lung machines. Telemedicine has now come into its own. The delivery of healthcare and exchange of data across vast distances through the transfer of basic patient information such as CT scans, MRI pictures, ultrasound studies and pathology reports have become acceptable everywhere. Marketing professionals in the healthcare sectors adopt novel ways of reaching out to patients by using technology. Internet marketing is also popular, as websites enable patients to locate physicians or sign up for health screening. Another development relates to condition-specific information made available through the Internet. This includes ailments such as arthritis, diabetes and asthma. Marketing strategies in healthcare take different dimensions. Sustained efforts at quality improvement are vital in healthcare sector. Information systems help by providing doctors with laboratory values and by calculating weight-based doses of medicine. Using such tools can reduce possible diagnostic and treatment errors in many clinical settings. Electronic medical records serve to promote internal, external, and interactive marketing efforts by healthcare organizations. Considering innovation, the first indigenous heart valve developed by an institute of national importance based in Trivandrum (Kerala) deserves notice. Ultimately, the aim must be to make medical care affordable to the common man and cost-effective for the healthcare organization. Total Quality Management (TQM) has now assumed importance and this is evident from the efforts made by hospitals to get accredited by reputed agencies. As a result of the technological innovations leading to quality enhancement in the healthcare sector, healthcare marketing has also undergone
In recent times, healthcare has been revolutionized by technology. Modern healthcare relies heavily on a number of electronic gadgets. These gadgets can take the blood count of a patient to keeping them alive through heart-lung machines. Telemedicine has now come into its own. The delivery of healthcare and exchange of data across vast distances through the transfer of basic patient information such as CT scans, MRI pictures, ultrasound studies and pathology reports have become acceptable everywhere. Marketing professionals in the healthcare sectors adopt novel ways of reaching out to patients by using technology. Internet marketing is also popular, as websites enable patients to locate physicians or sign up for health screening. Another development relates to condition-specific information made available through the Internet. This includes ailments such as arthritis, diabetes and asthma. Marketing strategies in healthcare take different dimensions. Sustained efforts at quality improvement are vital in healthcare sector. Information systems help by providing doctors with laboratory values and by calculating weight-based doses of medicine. Using such tools can reduce possible diagnostic and treatment errors in many clinical settings. Electronic medical records serve to promote internal, external, and interactive marketing efforts by healthcare organizations. Considering innovation, the first indigenous heart valve developed by an institute of national importance based in Trivandrum (Kerala) deserves notice. Ultimately, the aim must be to make medical care affordable to the common man and cost-effective for the healthcare organization. Total Quality Management (TQM) has now assumed importance and this is evident from the efforts made by hospitals to get accredited by reputed agencies. As a result of the technological innovations leading to quality enhancement in the healthcare sector, healthcare marketing has also undergone
Cited: Kay Ennis and D Harrington, “Factors to Consider in Implementation of Quality with Irish Healthcare”, Managing Service Quality, (1999) 9(5), pp. 320-326 Richard K Thomas, "Healthcare Warms up to the Web", Marketing Health Services; (2003) 23(1), pp. 36-52 Srinivasan K. Telehealth Initiatives in India A Roadmap to Prospective Future, National Workshop on Information Systems and Knowledge Management Services for Healthcare MEDINFO, Souvenir (2002)