Innocent Drinks
Entfin II: Case Analysis – Innocent Drinks (9-805-031)
Case Analysis: Innocent Drinks
Entfin II: Case Analysis – Innocent Drinks (9-805-031)
TABLE OF CONTENTS
Table of contents ............................................................................................................. II
1 2 3 4
Background information about Innocent Drinks .....................................................1 Background information about the beverage industry ............................................2 Innocent Drinks’ success factors .............................................................................5 The possible options for the company founders......................................................7 4.1 4.2 Sell the company ............................................................................................7 Growth options ...............................................................................................8 4.2.1 4.2.2 Enter new markets ..............................................................................8 Expand the product portfolio..............................................................8
5
Recommendation ...................................................................................................10
Bibliography ...................................................................................................................11 Appendix ........................................................................................................................13
List of figures Figure 1: Porter’s Five Forces. ...................................................................................................5 Figure 2: SWOT analysis of Innocent Drinks. ...........................................................................6 Figure 3: BCG Matrix. ...............................................................................................................9 Figure 4: Revenue vs. number of beards
Case Analysis: Innocent Drinks
Entfin II: Case Analysis – Innocent Drinks (9-805-031)
TABLE OF CONTENTS
Table of contents ............................................................................................................. II
1 2 3 4
Background information about Innocent Drinks .....................................................1 Background information about the beverage industry ............................................2 Innocent Drinks’ success factors .............................................................................5 The possible options for the company founders......................................................7 4.1 4.2 Sell the company ............................................................................................7 Growth options ...............................................................................................8 4.2.1 4.2.2 Enter new markets ..............................................................................8 Expand the product portfolio..............................................................8
5
Recommendation ...................................................................................................10
Bibliography ...................................................................................................................11 Appendix ........................................................................................................................13
List of figures Figure 1: Porter’s Five Forces. ...................................................................................................5 Figure 2: SWOT analysis of Innocent Drinks. ...........................................................................6 Figure 3: BCG Matrix. ...............................................................................................................9 Figure 4: Revenue vs. number of beards
Bibliography: Source: Adapted from M.E. Porter, Competitive Strategy: Techniques for Analyzing Industries and Competitors (New York: Free Press, 1980) 3 Innocent Drinks’ success factors