Introduction - What is the Media?
The term ‘media’ refers to the various means of communication – whether written, broadcast or spoken – that reaches a large audience and influences people on a worldwide basis. There are many different forms of media such as television, radio, advertising, the internet, newspapers, magazines, music and films, etc.
In modern culture it seems that media is a significant force, as the media reflects and creates culture within society; as communities, as well as individuals, are constantly bombarded with messages from a multitude of sources such as TV, the internet, newspapers, billboards, etc. However the media promotes many other things than just products through these sources; as they also promote moods, attitudes, and a sense of what is and what isn’t important in society. Therefore it seems that the mass media are an almost ever-present element of our contemporary lives.
How has the Role and Influence of the Media Changed Overtime?
Mass media is important as it helps to make possible the concept of fame and celebrity; as without film, music, and news media to reach people all across the world, people would not be able to become famous. As recently actors, singers and other social elites have become famous through changes within the media. This is due to the media now having a higher primary focus on portrayal these elites to the general public, through the many different types of media. Whereas in the past it had previously only been political and business leaders that had been somewhat famous, as until lately, the media had a higher primary focus on portrayal these people to the general public through the types of media, rather than social elites. Therefore, it seems that there has been a clear role reversal concerning who the media chooses to have a primary focus on when portraying people to the general public.
However, the media hasn’t always played as huge a role as it does in today’s society, which is due to how the media and its influence have changed overtime. In the 1960s and 1970s, TV had primarily consisted of few networks which were public broadcasting and a couple of local independent stations; which had mainly aimed their programming at two-parent, middle-class families, even though many did not own a television at this time. Since then there has been a huge increase in availability to access media, as in today’s society there is now a TV even in the poorest of homes, and with multiple TVs in many middle-class homes. Over the years, there has also been an increase in programming, which is now more diverse as there are many TV shows available to watch which are aimed at people of all ages, incomes, backgrounds and attitudes, etc.
As well as there being an increase in availability and exposure of television, there has also been an increase in availability and exposure of the internet; and it also holds a more powerful role in culture within society. Therefore it gives the impression that both television and the internet have dominated the media, showing that mass media is a permanent part of modern culture in today’s society. It also seems that, in today’s society, the media is a part of culture; as it connects individuals to the rest of the world as well as reproducing a self-image of society.
The media has grown dramatically along with the growth in technology such as the advancements in television, the internet, computers, telephones, etc. But in the past ten years the media has changed due to it becoming much more advanced and accessible to people all around the world. This is because the majority of people in the world now have access to the most up-to-date phones, computers, TVs etc. which also allows them have quick internet access.
The media and its influence have also changed overtime as in today’s society daily...