Industry Report Laptops
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Institute Of Management, NIRMA University
Marketing Management-I
Submitted to- Dr. Ashwini Awasthi
Group-3
Industry-Laptops
Submitted by:
Deepika Bhatt [101311]
Dhrumit Punmiya [101312]
Gaurish B. Desai [101313]
Harsha Vardhan [101314]
Harshil M.Kothari [101315]
Introduction-Global Scenario
While the personal computer (PC) industry began in the 1970’s, the first commercial portable computer, Osborne was available in 1981. The next big event in the history of laptops came in the summer of 1995, after which Microsoft and Intel became the standard for the software (Windows) and hardware (Intel processors) used in laptops.
Over the past fifteen years, the increasing price-performance ratio, consumer preferences for mobility as well as increased hardware life has resulted in higher growth of laptops than desktops.Currently the laptop industry globally is worth 217.9 billion US dollars.
Datamonitor forecasts that the global PC industry is projected to grow at a compound annual growth rate (CAGR) of 5.4% in market value during 2007-2012, with laptops (a sub-segment) being the major contributor to its growth.
Major players- HP/Compaq, Acer, Dell, Lenovo/ ThinkPad, Sony, Apple, Toshiba.
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Global Market Share [%]
The Indian Laptop Market
Indian Laptop market in now in sync with global market. It was in 2005 that sales of laptops surpassed the sales of desktop computers for the first time in India.
The Laptop market is growing at a fast rate because of change in work life of consumers. As the need for "anytime anywhere" access to information is increasing, the sales of Laptops are also increasing.
Other factors that are responsible for the hike in sales figure are reduction in prices and affordability. Laptops are now sold at approximately half the price at which they were sold two years ago. Laptops prices are now almost at par with the desktop computer prices. Manufacturers
Institute Of Management, NIRMA University
Marketing Management-I
Submitted to- Dr. Ashwini Awasthi
Group-3
Industry-Laptops
Submitted by:
Deepika Bhatt [101311]
Dhrumit Punmiya [101312]
Gaurish B. Desai [101313]
Harsha Vardhan [101314]
Harshil M.Kothari [101315]
Introduction-Global Scenario
While the personal computer (PC) industry began in the 1970’s, the first commercial portable computer, Osborne was available in 1981. The next big event in the history of laptops came in the summer of 1995, after which Microsoft and Intel became the standard for the software (Windows) and hardware (Intel processors) used in laptops.
Over the past fifteen years, the increasing price-performance ratio, consumer preferences for mobility as well as increased hardware life has resulted in higher growth of laptops than desktops.Currently the laptop industry globally is worth 217.9 billion US dollars.
Datamonitor forecasts that the global PC industry is projected to grow at a compound annual growth rate (CAGR) of 5.4% in market value during 2007-2012, with laptops (a sub-segment) being the major contributor to its growth.
Major players- HP/Compaq, Acer, Dell, Lenovo/ ThinkPad, Sony, Apple, Toshiba.
[pic]
Global Market Share [%]
The Indian Laptop Market
Indian Laptop market in now in sync with global market. It was in 2005 that sales of laptops surpassed the sales of desktop computers for the first time in India.
The Laptop market is growing at a fast rate because of change in work life of consumers. As the need for "anytime anywhere" access to information is increasing, the sales of Laptops are also increasing.
Other factors that are responsible for the hike in sales figure are reduction in prices and affordability. Laptops are now sold at approximately half the price at which they were sold two years ago. Laptops prices are now almost at par with the desktop computer prices. Manufacturers