Industry Analysis: Tea Industry
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1. Introduction:
Situation analysis involves evaluating the situation and trends in a particular industry or company's market. We have to consider two things while situation analysis 1. Company’s external or macro-environment • Industry and competitive conditions 1. Company’s internal or micro-environment • Competencies, capabilities, resource strengths and weaknesses, and competitiveness. Industry and competitive analysis uses a tool kit of concepts and techniques to get a clear fix on key industry traits, the strength of competition, the drivers of industry, change, the market positions and industries profit outlook. This tool kit provides a way of thinking strategically, about any industry’s overall situation and drawing conclusions about whether the industry represents an attractive investment for company funds. The analysis examines a company’s business in he context of much wider environment. Industry and competitive analysis aims at developing insightful answers to seven questions:
← 1. Industry’s dominant economic traits
← 2. Nature of competition & strength of competitive forces
← 3. Drivers of industry change
← 4. Competitive position of rivals
← 5. Strategic moves of rivals
← 6. Key success factors
← 7. Conclusions about industry attractiveness
Here, we have evaluated the industry analysis of the Tea Industry in Bangladesh. By analyzing the Tea market we have tried to find out answers of the seven questions and the present situation of this industry.
2. Background of Tea Industry:
Tea drinking in Bangladesh which started during the last century is now getting momentum with the pace of urbanization and improvement in the standard of living. Now it’s became very popular as a non-alcoholic drink and we cannot pass our day without taking tea. Bangladesh Tea Board is a statutory body constituted under the Tea Ordinance
1. Introduction:
Situation analysis involves evaluating the situation and trends in a particular industry or company's market. We have to consider two things while situation analysis 1. Company’s external or macro-environment • Industry and competitive conditions 1. Company’s internal or micro-environment • Competencies, capabilities, resource strengths and weaknesses, and competitiveness. Industry and competitive analysis uses a tool kit of concepts and techniques to get a clear fix on key industry traits, the strength of competition, the drivers of industry, change, the market positions and industries profit outlook. This tool kit provides a way of thinking strategically, about any industry’s overall situation and drawing conclusions about whether the industry represents an attractive investment for company funds. The analysis examines a company’s business in he context of much wider environment. Industry and competitive analysis aims at developing insightful answers to seven questions:
← 1. Industry’s dominant economic traits
← 2. Nature of competition & strength of competitive forces
← 3. Drivers of industry change
← 4. Competitive position of rivals
← 5. Strategic moves of rivals
← 6. Key success factors
← 7. Conclusions about industry attractiveness
Here, we have evaluated the industry analysis of the Tea Industry in Bangladesh. By analyzing the Tea market we have tried to find out answers of the seven questions and the present situation of this industry.
2. Background of Tea Industry:
Tea drinking in Bangladesh which started during the last century is now getting momentum with the pace of urbanization and improvement in the standard of living. Now it’s became very popular as a non-alcoholic drink and we cannot pass our day without taking tea. Bangladesh Tea Board is a statutory body constituted under the Tea Ordinance
References: Course Textbook; Thompson A.A., Strickland A.J.Strategic Management, McGraw-Hill Inc. http://www.teaboard.gov.bd/ http://www.bdsdf.org/forum/index.php?showtopic=4014 http://www.tops.lk/article11064-tea-industrys-future-looks-optimistic.html http://www.teaboard.gov.bd/index.php?option=HistoryTeaIndustry ----------------------- Tea Industry Analysis Page 3