Individual Case.Htc.Andre
HTC Corp. in 2009
HTC Corp. in 2009
By Yu Kuai (A0096024)
By Yu Kuai (A0096024)
Grading Criteria | 1 | Analysis – Comprehensive and In-depth Analysis With Clear Conclusions Drawn | (40%) | 2 | Recommendations – Clear and Specific Recommendations Provided and Defended Well | (40%) | 3 | Report Structure and Format – Proper Headings and Subheadings, Correct Grammar and Good English, Does Not Exceed Page Limit, Correct Citation and Referencing | (20%) | Total (20% of Course Grade) | |
Contents
Background 3 Company analysis--SWOT 4 Strength 4 Weakness 4 Opportunity 5 Threat 5 Industry analysis--Five Forces 6 Threat of substitute products or services 6 Bargaining power of customers 6 Bargaining power of suppliers 6 Intensity of competitive rivalry 6 Threat of new competition 6 Recommendations for HTC 7
Background
HTC was founded in 1997 by Cher Wang, H.T.Cho, and Peter Chou.
For many years, as an ODM AND OEM business, HTC manufactured smartphones for branded handset companies, and established a tight relationship with them. These companies include the five leading telecom companies in Europe, four largest in America, and numerous fast-growing telecommunication companies in Asia. However, due to the price competition and cost control within OEM industry. As a result, the yearly gross profit was decreasing.
In order to change the situation, in June 2006, HTC introduced its first smartphone and started creating its own HTC brand.
HTC became popular of Windows Mobile smartphones. In 2008, it introduced the new Android smartphone, and would shift its core business to Android phones. The US and Europe market occupied nearly 75% of the HTC’s region sales.
Company analysis--SWOT
Strength
HTC has an economic scale. Not only being the largest smartphone ODM, HTC also has its own brand. So they have a great amount of production. As an ODM, it has a whole system of manufacturing, including material
HTC Corp. in 2009
By Yu Kuai (A0096024)
By Yu Kuai (A0096024)
Grading Criteria | 1 | Analysis – Comprehensive and In-depth Analysis With Clear Conclusions Drawn | (40%) | 2 | Recommendations – Clear and Specific Recommendations Provided and Defended Well | (40%) | 3 | Report Structure and Format – Proper Headings and Subheadings, Correct Grammar and Good English, Does Not Exceed Page Limit, Correct Citation and Referencing | (20%) | Total (20% of Course Grade) | |
Contents
Background 3 Company analysis--SWOT 4 Strength 4 Weakness 4 Opportunity 5 Threat 5 Industry analysis--Five Forces 6 Threat of substitute products or services 6 Bargaining power of customers 6 Bargaining power of suppliers 6 Intensity of competitive rivalry 6 Threat of new competition 6 Recommendations for HTC 7
Background
HTC was founded in 1997 by Cher Wang, H.T.Cho, and Peter Chou.
For many years, as an ODM AND OEM business, HTC manufactured smartphones for branded handset companies, and established a tight relationship with them. These companies include the five leading telecom companies in Europe, four largest in America, and numerous fast-growing telecommunication companies in Asia. However, due to the price competition and cost control within OEM industry. As a result, the yearly gross profit was decreasing.
In order to change the situation, in June 2006, HTC introduced its first smartphone and started creating its own HTC brand.
HTC became popular of Windows Mobile smartphones. In 2008, it introduced the new Android smartphone, and would shift its core business to Android phones. The US and Europe market occupied nearly 75% of the HTC’s region sales.
Company analysis--SWOT
Strength
HTC has an economic scale. Not only being the largest smartphone ODM, HTC also has its own brand. So they have a great amount of production. As an ODM, it has a whole system of manufacturing, including material