Indian Tobacco Company

Topics: Tobacco, Marketing, Gold Flake Pages: 3 (932 words) Published: September 13, 2010
Indian Tobacco Company/Corporation
(Imperial Tobacco Company of India Limited)

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ITC was set up in 1910 by the name of 'Imperial Tobacco Company of India Limited'. The company is now known as Indian Tobacco Company Ltd.

ITC has its presence in Cigarettes, Hotels, Paperboards & Specialty Papers, Packaging, Agri-Business, Packaged Foods & Confectionery, Information Technology, Branded Apparel, Greeting Cards, Safety Matches and other FMCG products. ITC is a market leader in the businesses of Cigarettes, Hotels, Paperboards, Packaging and Agri-Exports. It is gaining its market share very rapidly in the businesses of Packaged Foods & Confectionery, Branded Apparel and Greeting Cards & Stationery.

SWOT Analysis ITC

ITC is one of India's biggest and best-known private sector companies. In fact it is one of the World's most high profile consumer operations. Its businesses and brands are focused almost entirely on the Indian markets, and despite being most well-known for its tobacco brands such as Gold Flake, the business is now diversifying into new FMCG (Fast Moving Consumer Goods) brands in a number of market sectors - including cigarettes, hotels, paper, agriculture, packaged foods and confectionary, branded apparel, personal care, greetings cards, Information Technology, safety matches, incense sticks and stationery. Examples of its successful new FMCG products include: • Aashirvaad - India's most popular atta brand with over 50% market share. It is also present in spices and instant mixes. • Mint-o - Mint-0 Fresh is the largest cough lozenge brand in India. • Bingo! - a new introduction of finger snacks.

• Kitchens of India - pre-prepared foods designed by ITC's master chefs. • Sunfeast - is ITC's biscuit brand (and the sub-brand is also used on some pasta products).

Strengths

ITC leveraged it traditional businesses to develop new brands for new segments. For example, ITC used its experience of transporting and...
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