Importance of Website in Business

Topics: Usability, Usability testing, User interface Pages: 171 (34147 words) Published: November 30, 2013
 

Presented to the Interdisciplinary Studies Program: 
Importance of Website in Business
 
 
 
 
 
 

The Importance of
Website Usability Testing

Applied Information Management
and the Graduate School of the
University of Oregon
in partial fulfillment of the
requirement for the degree of
Master of Science 

CAPSTONE REPORT

 

 
Julie M. Rinder
 
Senior Writer
 
Fiserv
 

University of Oregon
Applied Information
Management
Program

 

Continuing Education
1277 University of Oregon
Eugene, OR 97403-1277
(800) 824-2714

July 2012
 
 

 
 
 
 
 
 
 
 

Approved by

________________________________________________________
Dr. Linda F. Ettinger
Senior Academic Director, AIM Program
 
 

Running head: IMPORTANCE OF WEBSITE USABILITY TESTING 

The Importance of Website Usability Testing
Julie M. Rinder
Fiserv

 

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IMPORTANCE OF WEBSITE USABILITY TESTING 

 
 
 
 
 
 
 
 

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IMPORTANCE OF WEBSITE USABILITY TESTING 

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Abstract
This scholarly annotated bibliography examines literature that investigates website usability testing. Thirty-one references consisting of peer-reviewed articles, conference proceedings, and books are reviewed. Ten usability testing categories are identified across selected testing methods including: content relevance, ease of use and decision making, graphics, interactivity between the site and the user, interface design, links, navigation/menus, page layout/text formatting, search tools, and technical performance. Most frequently listed categories address (a) navigation, (b) search features, and (c) content.

Keywords: Usability, usability testing, website usability testing, website evaluation  
 
 

IMPORTANCE OF WEBSITE USABILITY TESTING 

 
 
 
 

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IMPORTANCE OF WEBSITE USABILITY TESTING 

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Table of Contents
 

 
Abstract ........................................................................................................................................... 3  List of Tables .................................................................................................................................. 7  Introduction ..................................................................................................................................... 9  Problem .................................................................................................................................... 9  Purpose .................................................................................................................................. 13  Audience ................................................................................................................................ 13  Research Questions ................................................................................................................ 14  Significance ........................................................................................................................... 14  Research Delimitations .......................................................................................................... 15  Reading and Organization Plan Preview ............................................................................... 15  Definitions..................................................................................................................................... 18  Research Parameters ..................................................................................................................... 23  Search Strategy ...................................................................................................................... 23  Documentation Approach ...................................................................................................... 26  Literature Evaluation Criteria ...................................................................................................
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