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Importance of Supply Chain Management for Mncs in China

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Importance of Supply Chain Management for Mncs in China
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ABSTRACT.............................................................................................................. .5
I. Introduction............................................................................................................. 6 1.1 China’s Retail Market…................................................................................. 6 1.2 China’s logistics condition.............................................................................. 7

II. Supply chain management...................................................................................... 8 2.1 Concept of Supply Chain Management.......................................................... 8 2.2 Elements of the Supply Chain......................................................................... 9 2.3 Three levels of Supply Chain Management.....................................................11 2.4 Supply Chain Management Technology…….................................................. 13

III. The supply chain solution for Multinational giant Retailers in China................. 13 3.1 Wal-Mart’s development in China............................................................. 14 3.1.1 When Wal-Mart first came into China............................................. 14 3.1.2 Challenges Wal-Mart met in China.................................................. 17 3.1.3 Wal-Mart’s supply chain solution in China....................................... 17 3.3 Carrefour’s development in China ............................................................. 17 3.2.1 Introduction of Carrefour ............................................................ 19 3.2.2 Learn from Taiwan’s experience entering into China....................... 19 3.2.3 Supply chain solution of Carrefour in China..................................... 21
IV.



Bibliography: 1. China Retail Industry Report 2012-2015, Sino Market Insight. 2012 2 3. Fang Yang, The Importance of Guanxi to Multinational Companies in China. Asian social science. 2011 4 5. Net sales in China of Carrefour between 2007 and 2011, Cross-cultural Learning, Carrefour in China, 2011 6 9. Mankiw, N. Gregory. Principles of Microeconomics. New York: Thompson South Western; 4th edition, 2006. Print. 10. Mankiw, N. Gregory. Principles of Macroeconomics. New York: South Western; College Pub; 5th edition, 2008. Print 11

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