Implicit Behavior
According to Pechmann et al. (2005) adolescents have an impulsive and self-conscious behavior. Furthermore, the adolescents lack the ability to resist intense urges that they experience in the start of the puberty. This implies that an adolescent might consume an energy drink even tough he is well informed on the consequences of consuming this drink. The adolescent’s implicit cognitive behavior will overpower the reasoning of not consuming this drink. The implicit behavior plays a large role when understanding the adolescent functioning. When the adolescent makes decisions they seems to favor the implicit behavior over the explicit behavior (Krank & Goldstein, 2006). Further, when adolescents make a risky decision they tend to not evaluate
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Restrictions to enter the companies’ websites could be made, like there is for alcohol and tobacco sites. Furthermore, in comparison to the alcohol advisements, studies have revealed that the consumption of alcohol among adolescents has decreased, as the exposure to the advertisements decreased. (Science Group of the European Alcohol and Health Forum, 2008, p.14). Additionally, illegalizing the sale of energy drinks to children below 18 years, like alcohol and tobacco, can be initiated by the policy makers. However, are 18 the magic age for these restrictions? Perhaps not, but prohibitions could eliminate the cases of young children becoming ill from consuming energy drinks. However, the CEO of the energy drink company Cult, states that they do take some responsibility but it is not up to them alone. Further, he believes that the young children consuming their drinks are looking up to their older siblings consuming the drinks (Hagedorn & Laursen 2014). This is an important point to make, since the adolescent finds it important to fit in with their friends and they seek role models to look up to and imitate. Thus, if consuming energy drinks are trendy, the adolescents are likely to follow that trend. Recently The Danish Cancer Society introduced a campaign using celebrities to prevent young people from smoking (Engholm, 2015). In relation, making it “un-cool” to consume energy drinks by using celebrities in campaigns will have an effect on the
Restrictions to enter the companies’ websites could be made, like there is for alcohol and tobacco sites. Furthermore, in comparison to the alcohol advisements, studies have revealed that the consumption of alcohol among adolescents has decreased, as the exposure to the advertisements decreased. (Science Group of the European Alcohol and Health Forum, 2008, p.14). Additionally, illegalizing the sale of energy drinks to children below 18 years, like alcohol and tobacco, can be initiated by the policy makers. However, are 18 the magic age for these restrictions? Perhaps not, but prohibitions could eliminate the cases of young children becoming ill from consuming energy drinks. However, the CEO of the energy drink company Cult, states that they do take some responsibility but it is not up to them alone. Further, he believes that the young children consuming their drinks are looking up to their older siblings consuming the drinks (Hagedorn & Laursen 2014). This is an important point to make, since the adolescent finds it important to fit in with their friends and they seek role models to look up to and imitate. Thus, if consuming energy drinks are trendy, the adolescents are likely to follow that trend. Recently The Danish Cancer Society introduced a campaign using celebrities to prevent young people from smoking (Engholm, 2015). In relation, making it “un-cool” to consume energy drinks by using celebrities in campaigns will have an effect on the