Cinema has become the most powerful form of Mass Media since the day it was introduced to the world. The Lumiere Brothers who invented the ‘ Cinematograph’ ( a compact and portable device which with a few adjustments could be used as a projector , camera or a printing machine) declared that the cinema is an invention without a future. The primitive form of cinema were ‘ living photographic pictures’ which attempted to produce reality. If Cinema in reality was considered to be an invention without a future, it wouldn’t have ceased to exist till the present age and develop to its current stature with powerful attributes. The dawn of Indian Cinema marked its birth and development after the first cinematographic exhibitions which were held in Mumbai during the month of July in the year 1896, where Indian Dramatists, photographers, musicians could foresee a tremendous potential in this medium for their innovative productions. Since then there was no looking back for the Indian Cinema Industry which is growing and developing very rapidly in all aspects. The Indian cinema industry has created new vibes and has attained a respectable position in the Global Film maker’s fraternity.
The Indian Cinema producers and the film fraternity have constantly been changing their trends and styles of Film Making according to the ever changing tastes and preferences of the targeted audience. The art of cinema has created a widespread and profound impact on the society. The Indian box office has always been energetic and enthusiastic about every production that is being released every Friday. The art of Cinema and all those who have their strong connections with the silver screen entertainment have always been acknowledged and held in high esteem in the Indian society. The people who call themselves mad followers and fans of a particular Cinema personality do worship their favorite actor / actress with abundant affection and interest. Cinema has almost become a religion with the increase in number of such mad followers who can be termed as ‘ Cine extremists’ who would do anything for the cause of Cinema.
Eminent Prose write John Ruskin in his work titled ‘ Sesame and lilies’ classifies books into a few broad categories which are ‘ Good books of the hour, Good books of all times, Bad books of the hour and Bad books of all times’. On a similar note we can classify Indian Cinemas as well. Certain Indian cinemas are worthy of a watch as many as times one wishes too and also the rest fitting into the successive categories based on their merit and credentials. The various sections of the Indian society have different expectations and ideas on what is called an ideal or a perfect cinema. The film maker has to measure the pros and cons of the various such considerations and expectations from the different sections of the Indian Society which is a stupendous task. There are a very few film makers in the Indian Cine Industry who are possessed with this rare ability of taking correct notions according to the changing lifestyle and tastes and deliver the best possible results in terms of production.
If literature has the capability to mirror life, cinema certainly inherits the ability to mirror society and culture. Cinema is nothing but an attempt to showcase the reality and existence of a particular culture and society on the silver screen. A cinema can have various themes and can be categorically classified as a horror film, action film , romantic film and so on. Though such themes do fancy the Minds of Film makers it is the social and cultural impact of a film that amounts and brings credit to its success.
As stated earlier the victory of a Film predominantly depends on its social and cultural impact. Let us take some of the Tamil and Hindi Film Productions into consideration.
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