Impact of Competitive Advantage on Firm Growth

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Impact of Competitive Advantage on Firms Growth

Abstract
Purpose: The purpose of this paper is to measure the Impact of Competitive Advantage on Firms Growth and firm’s performance. Methodology: Data were collected from 2 organizations using Questionnaires. The questionnaire consists of eighteen items that includes four items for demographic, four items for measuring training, five items for competitive advantage, three items for organization performance and two items for organization growth. Findings: This paper discusses how competitive advantage plays a role in firm’s growth. Furthermore, we discuss the role of training in enhancing the firm’s performance. Training is suggested as a strategy for improving organizations performance. Practical Implications: This research may help to define competencies that firm will want to achieve to make a ground in rival world. Management will be more interesting to understand the complex relationship of these factors and how these factors further improved for better firm performance.

Introduction
The survival and growth of organizations in an increasingly turbulent environment would depend upon how effectively they utilize their resources in an exceedingly hyper market. It is important to find out that why companies are more successful than others in generating revenue and bringing opportunities for their internal and external people. Every major organization is now improving or embarking its best available resources in order to create competitive advantage over others in business industry. If we accept competiveness as level of welfare and income an organization can sustain and also the rate of return in investment, it can safely be said that more productive and competitive organizations should tend to have high growth potential. In recent years, articles have shown that how companies achieve greater success through innovative ways and unique ideas which will eventually directed them to greater success. A firm’s...
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