Ielts
Sustainability and competitive advantage in retail business through e-commerce
Contents Background to the Research 3 Purpose of the Research 3 Problem definition 4 Research Questions 4 Research SMART Objectives 4 Literature Review 5 Research Design and Methodology 5 Research Hypotheses 6 Population and Sample 7 Data Collection 7 Data Processing and Analysis 7 Time plan 8 The Report Structure 9 Abstract 9 Background 9 Research Methodology 9 Results and Discussion 9 Findings 9 Data Analysis 10 Conclusions 10 Recommendations 10 Bibliography 10 Budget 10 References 11
Background to the Research
Bonobos is one of the e retailer focused on Men’s fashion which has recently adopted a full scale ecommerce application as an aggressive Information system strategy to achieve a competitive advantage. Its suite of ecommerce application consists of SAP Netweaver solution which has a full integration capability with suppliers.
In today’s world with the revolutionizing capacity to share information across different entities through internet has made e-commerce as one of the most important aspects of achieving sustainability and competitive advantage. The process of buying, selling, exchanging, transferring services, products and information through internet and network has been defines as e-commerce by (Turban et al, 2004). The way business is conducted has been profoundly changed by e-commerce (Barua et al., 2001). E commerce has forced organizations to move in to new market places which would not have been possible to reach before, speed up the new products to the market, reengineer and innovate business processes which will deliver superior quality products at minimal cost. (Chan and Davis, 2000; Shin 2001).
However, the recurring question has been whether it adds significant value to the business in value creation and gives a competitive advantage. As investments in e-commerce has been significant, the return it
Contents Background to the Research 3 Purpose of the Research 3 Problem definition 4 Research Questions 4 Research SMART Objectives 4 Literature Review 5 Research Design and Methodology 5 Research Hypotheses 6 Population and Sample 7 Data Collection 7 Data Processing and Analysis 7 Time plan 8 The Report Structure 9 Abstract 9 Background 9 Research Methodology 9 Results and Discussion 9 Findings 9 Data Analysis 10 Conclusions 10 Recommendations 10 Bibliography 10 Budget 10 References 11
Background to the Research
Bonobos is one of the e retailer focused on Men’s fashion which has recently adopted a full scale ecommerce application as an aggressive Information system strategy to achieve a competitive advantage. Its suite of ecommerce application consists of SAP Netweaver solution which has a full integration capability with suppliers.
In today’s world with the revolutionizing capacity to share information across different entities through internet has made e-commerce as one of the most important aspects of achieving sustainability and competitive advantage. The process of buying, selling, exchanging, transferring services, products and information through internet and network has been defines as e-commerce by (Turban et al, 2004). The way business is conducted has been profoundly changed by e-commerce (Barua et al., 2001). E commerce has forced organizations to move in to new market places which would not have been possible to reach before, speed up the new products to the market, reengineer and innovate business processes which will deliver superior quality products at minimal cost. (Chan and Davis, 2000; Shin 2001).
However, the recurring question has been whether it adds significant value to the business in value creation and gives a competitive advantage. As investments in e-commerce has been significant, the return it
References: * Barua, A; Konana, P., Whinston, A.B., and Yin, F. 2001. Driving e-business excellence, MIT Sloan Management Review, Fall 2001, pp. 36-44. * Chan, S., and Davis, T. 2000. Partnering on extranets for strategic advantage. Information Systems Management, Vol. 17, No 1, pp. 58-64 * Turban, E., Lee, J. King, D., and Chung, H.M. 2000. Electronic commerce: a managerial perspective. Prentice Hall Inc. * Rayport, J.E. and Jaworski, B.J. 2001. E-commerce. McGraw-Hill/Irwin. * Nath, R. Akmanligil, M., Hjelm, K., Sakag, T. and Schultz, M. 1998. Electronic commerce and the Internet: issues, problems, and perspectives., International Journal of Information Management, Vol.18, No 2, pp. 91-100. * Jahanshahi, A., Rezaei, M., Nawaser, K., Ranjbar, V., & Pitamber, B. (2012). Analyzing the effects of electronic commerce on organizational performance: Evidence from small and medium enterprises. African Journal of Business Management, 6(15). * Pierre JR, Timothy MD, George SY, Gerry J (2009). Measuring Organizational Performance: Towards Methodological Best Practice. J. Manage., 35(3).