ice cream feasibility

FEASIBILITY STUDY ON STARTING A NEW ICE CREAM OUTLET IN
BANGALORE WITH REFERANCE TO “DAIRY RICH”

OBJECTIVES:

TO STUDY ABOUT THE COUSTOMER INFLOW TO THE ICE CREAM OUTLETS.

TO STUDY ON EXISTING FLOVOURS & ITS POPULARITY AMONG COUSTOMERS.

TO STUDT ABOUT MARKETING STATERGIES ON GROWTH.

TO STUDY ABOUT MANPOWER REQUIRED FOR STAFFING.

TO STUDY ON INTRODUCING ADDITIONAL SUPPLIMENTS IN ICE CREAM OUTLET.

TO STUDY ABOUT THE COUSTOMER INFLOW TO THE ICE CREAM OUTLETS.

1) What is the age group who visit the outlet? 2 – 10 10 – 20 20 – 40 40 & above

2) What is the total number of guest inflow to the outlet? 20 – 40 40 – 60 60 – 90 90 & above

3) What is the percentage of guests visiting the outlet on daily basis? 10 – 20 % 20 – 30 % 30 – 40 % 40 – 50 %

4) What is the percentage of guests visiting the outlet during holidays? 10 – 20 % 20 – 40 % 40 – 80 % 80 - 100 %

5) What is the percentage of guests going back satisfied? 10 – 30 % 30 – 60 % 6 0 - 90 % 90 & above
TO STUDY ON EXISTING FLOVOURS & ITS POPULARITY AMONG COUSTOMERS

1) What is the popularity of menu among the guests? 10 – 20 20 – 40 40 – 80 80 & above

2) Which are the most profitable item in the menu Cones Cups Candy Family pack / Tubs

3) Which are the changes done in the menu previously? New price list