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Hyper-Sexualization In Advertising

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Hyper-Sexualization In Advertising
There is a longstanding theory in advertisement that “sex sells” and companies overuse this strategy so much so that it bombards our everyday lives. The problem with this, is not sexualization of merchandise itself, but the hyper-sexualization of women that perpetuates negative discourses and violence. More often than not, women’s bodies and sexuality are seen as tools for advertising food, merchandise, ideas, and most shockingly, ethical campaigns. The People for the Ethical Treatment of Animals (PETA) is a prime example of an organization that is hyper-sexualizing women for the purpose of propagating animal rights. They are arguably the largest animal rights group and they claim to have over five million members and supporters, which make
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