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“Human Resource Policies and Practices Should Be Adapted with the Organizational Internal and External Environment for Achieving Competetive Advantage in Todays Business Arena. ”

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“Human Resource Policies and Practices Should Be Adapted with the Organizational Internal and External Environment for Achieving Competetive Advantage in Todays Business Arena. ”
Introduction
Human resources are the source of achieving competitive advantage because of its capability to convert the other resources (money, machine, methods and material) in to output (product/service). The competitor can imitate other resources like technology and capital but the human resource are unique.
According to Khatri (1999), people are one of the most important factors providing flexibility and adaptability to organizations. Rundle (1997) argues that one needs to bear in mind that people (managers), not the firm, are the adaptive mechanism in determining how the firm will respond to the competitive environment. Several scholars have noted that managing people is more difficult than managing technology or capital (Barney, 1991; Lado and Wilson, 1994). However those firms that have learnt how to manage their human resources well would have an edge over others for a long time to come because acquiring and deploying human resources effectively is cumbersome and takes much longer (Wright et al., 1994).
The effective management of human resources requires sound Human Resource Management (HRM) systems. HRM is a distinctive approach to employment management. It seeks to obtain competitive advantage through the deployment of a highly committed and skilled workforce using an array of techniques.
In order to develop a sound HRM system, the organization should have effective Human Resource Management practices. HRM practices refer to organizational activities directed at managing the pool of human resources and ensuring that the resources are employed towards the fulfillment of organizational goals. HRM practices may differ from one organization to another and from one country to another.
Company Background
British American Tobacco Co. Ltd.
British American Tobacco is the second largest tobacco Company in the world. It is based in London, UK.
British American Tobacco Bangladesh
The presence of British American Tobacco in this part of the world can

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