Human Resource Management
Application Case-1 Finding People Who Are Passionate About What They Do
Executive Summary:
Trilogy Enterprises inc. is a fast growing software company with a unique and highly unorthodox culture. It provides solutions for automotive and telecommunications companies to gather and analyze consumer data, and acquire customers in the United States and internationally. The company’s solutions include Smart Leads; an Internet based scoring and segmentation service to predict consumers’ likelihood to buy and to enhance the sales process with consumer data; and CarBuy.com, an automotive portal, which helps car manufacturers to enhance sales by determining the purchase propensity of customers. It also offers yourbillbuddy.com that include tariff plan wizard, which provides solutions to partner operators that enable competition subscribers to compare their current plans/spend against partner operator plans and submit leads; and sales force empowerment that enables sales executives to make recommendations to prospective customers. The company was founded in 1989 and is based in Austin, Texas with additional offices in Bangalore, India; and Hangzhou, China. Trilogy Enterprises, Inc. operates as a subsidiary of Trilogy Software, Inc.
1.Identify some of the established recruiting techniques that underlie Trilogy’s unconventional approach to attracting talent?
Answer: Trilogy actively recruits potential employees early in the hiring cycle. Their techniques include- a. Reviewing resumes (over 15,000 in one year). b. Attending job and career fairs. c. Conducting on campus interviews (over 4,000 in one year). d. Flying in prospects for interviews. e. And having more personalized procedures for handling top recruits.
2.What particular elements of Trilogy’s culture most likely appeal to the kind of employees it seeks? How does it convey those elements to job prospects?
Answer: A number of company characteristics many appeal to programmers, including-
Executive Summary:
Trilogy Enterprises inc. is a fast growing software company with a unique and highly unorthodox culture. It provides solutions for automotive and telecommunications companies to gather and analyze consumer data, and acquire customers in the United States and internationally. The company’s solutions include Smart Leads; an Internet based scoring and segmentation service to predict consumers’ likelihood to buy and to enhance the sales process with consumer data; and CarBuy.com, an automotive portal, which helps car manufacturers to enhance sales by determining the purchase propensity of customers. It also offers yourbillbuddy.com that include tariff plan wizard, which provides solutions to partner operators that enable competition subscribers to compare their current plans/spend against partner operator plans and submit leads; and sales force empowerment that enables sales executives to make recommendations to prospective customers. The company was founded in 1989 and is based in Austin, Texas with additional offices in Bangalore, India; and Hangzhou, China. Trilogy Enterprises, Inc. operates as a subsidiary of Trilogy Software, Inc.
1.Identify some of the established recruiting techniques that underlie Trilogy’s unconventional approach to attracting talent?
Answer: Trilogy actively recruits potential employees early in the hiring cycle. Their techniques include- a. Reviewing resumes (over 15,000 in one year). b. Attending job and career fairs. c. Conducting on campus interviews (over 4,000 in one year). d. Flying in prospects for interviews. e. And having more personalized procedures for handling top recruits.
2.What particular elements of Trilogy’s culture most likely appeal to the kind of employees it seeks? How does it convey those elements to job prospects?
Answer: A number of company characteristics many appeal to programmers, including-