Huda Beauty Case Study

Shona Macdonald is the founder and CEO of “Thursdays Lingerie and Swimwear.” In the lingerie and swimwear market, girls and women with larger breasts struggle to find comfortable, affordable and/or trendy lingerie and swimwear at their convenience. In the brassiere(bra) department, the biggest obstacle that most women from C cups+ are faced with, is that they are forced to settle for useless and unfashionable bras that fail to support their breasts correctly. The lack of bra support causes girls and women in experiencing extensive pain on their necks and lower backs. Throughout the years, Shona could relate to this gap in the lingerie market and was determined and inspired to bridge the gap through her business. Shona “supports boobs” while
Huda, a very creative entrepreneur merged modern technology, her desire to empower women and her passion for make-up artistry all in one exceptional business idea. She uses social media platforms to give women around the world top tips and tricks with relation to beauty and make-up routines. Huda’s selection of beauty and make-up products are available for purchase world-wide through her blog. Huda’s ever-growing passion for make-up motivates her in improving her product development and encourages her to share and teach women around the world with advanced make-up application and beauty routine techniques through an easily comprehensive video tutorial in minutes. Her created content is available to viewers globally with the idea that all women around the world have access to quality make-up products, valuable online lessons all to feel and look beautiful all as a result of an inspirational women and a single platform. Interesting fact : Huda Beauty is the best beauty blog in the Middle East and is rates in the top 20 best beauty blog in the
Every Mathematics lesson is a brick you build in your building. If you fall behind or do not understand a lesson, you do not get the opportunity to use that brick in your building. If this happens in several lessons, your building (Mathematics knowledge) will collapse. The above analogy relates to young and insightful entrepreneur Amit Nivedan Kalra, who struggled to grasp mathematical concepts at the required fast pace at school. The young app developer developed the ‘6284 Calc’ application to assist him personally with his Maths work. However with the encouragement of his family and friends as well as support from Apple CEO Tim Cook, he was able to launch his app for the use of other students who battle to learn and understand mathematical concepts during quick and short learning sessions. This app, allows the users to have access to a variety of mathematical formulas and learn mathematical concepts at his or her own pace. The app provides and explains through a step by step process on how a calculation should be approached. The knowledge may also be tested with examples of the content learned in the app. The app is intended to help students to understand Mathematics and to assist students in studying and completing homework tasks. Interesting fact : The app is available for free on the iPhone App Store. There are minor costs involved for the app to work optimally. $0.99 to remove ads throughout the app and $1.99 to be guided through a