Hrm 556

Topics: Recruitment, Brand, Southwest Airlines Pages: 2 (624 words) Published: December 8, 2010
Course: Human Resources Management 346
Assignment: Integration and Application Questions (1-4)
Week: 4
Name: Date: January 30, 2010

1(a): Which company do you think needs to be more concerned about recruiting? Why?

After reading both integrative cases I feel that Lincoln needs to be the most concerned with recruiting. Lincoln Electric only post for entry level position externally this does not help them to build enough brand recognition within the communities that they serve. When an organization has strong brand recognition they are able to generate a large applicant flow. For example, 2006, Southwest hired 3,633 people, but received 280,000 applications.

1(b): What should be the objectives of each company’s recruiting efforts? Relate the recruiting objectives to each company’s strategic objective.

The objectives for SWA should be to keep the focus on maintaining the reputation for having an employee friendly culture. This will continue to help SWA attract and retain employee friendly applicants/employees.

Lincoln Electric on the other hand, needs to do a little more work with their recruiting process. I do not feel that it is wise to solely rely on promote from within strategy to fill skill positions. I have seen this happen in a previous organization that I worked for, they only hired externally for entry level positions. The promotion from within did improve employee morale however it did not help sometimes when we had to select from our internal candidates for management positions that did not necessarily have the skills for. Leadership skills can not be taught. However, I do believe they can be improved by further training.

1(c): Which company is most likely to have the most difficult time creating a large pool of qualified applicants? Explain your reasoning.

I feel that Lincoln Electric would have the most difficulty in creating a large pool of applicants. Lincoln Electric post’s every...
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