A closer look at the Intel Inside case study, iPhone 5, B2B positioning, and Brand Equity. |
Table of Contents
Intel Analysis 2
Apple (iPhone 5) Analysis 3
Case Comparison 4
Assignment Analysis 5
Works Cited 7
Branding can single handedly bring a company from the bottom to the top. Look at powerhouse companies like Intel and Apple. It pertains to an industry where a smart marketing plan allowed them to become a fortune 500 company. Like the Intel Inside case study, Apple co-founder Steve Jobs had faced the challenges of dealing with the consumer. A brand that created the personal computer but saw a steep upcoming against power house company, Microsoft, relied on its brand equity to rescue them.
I chose to write about the Intel Inside case, because I am not only a fan of technology, but the industry is always changing, growing towards new innovation. I am also a fan of Apple and the iPhone. I thought it would be a relevant to talk about Apple’s latest release, the iPhone 5. Much like Intel, Apple has built its brand on safety, reliability, new technology, and being innovative. Apple has done an outstanding job creating so much awareness around its brand, that it almost has every consumer believing that its products are the only way to go. It is also a great opportunity to understand the effects of long-term success of proper brand incorporation. These articles and concepts were chosen in order to show the importance of positioning and brand equity, and how business to business marketing can affect a company’s sustainability.
In 1968, Intel’s initial focus was on developing semiconductor memory for mainframe computer and minicomputers. 40 years later, Intel is now a leader supplier in CPU chips for mobile and desktop computers. During the upcoming of Intel’s branding strategy, they were aimed to educate... [continues]
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(2012, 12). How Your Company's Brand Affects Its Success. StudyMode.com. Retrieved 12, 2012, from http://www.studymode.com/essays/How-Your-Company%27s-Brand-Affects-Its-1293639.html
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