How to Write

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How to write?

Contents
• • • • Explore various Structures Writing Process Keys to good writing Delivering Bad News

Explore Various Structures

Structures: Company Introduction
• HOOK • Content
– WIIFM/USP – Clients – Testimonials

• Summary

Structures: Proposal
1. 2. 3. 4. 5. 6. 7. 8. 9. Situation Appraisal Objectives Measures of success Value to XYZ Timing Methodology & Options Joint Accountabilities Terms & Conditions Acceptance

Structures: Articles
1. 2. 3. 4. Executive Summary Opening Paragraph Content Conclusions

Keys to good writing

Keys to good writing
• Keep it Simple • Keep it Brief
– Use short, simple words – Short sentences – Use words economically

• Be clear

Keep it Simple
We are having a big meeting next Monday about our targets, we want to decide if we’re going to reach them or not. Richard’s coming in to present the report from last quarter on sales compared to actuals from last year, it’s important to see where we are in comparison. We need to take a look at the two years carefully and see what the difference is, if the sales we’re doing this quarter are much different from last year, and in what way they are different. It will be useful to do some comparisons, check out all the variables and define exactly what’s changed and what’s stayed the same. We’re having a big meeting next Monday to carefully review how we are doing this quarter compared to last year. It’s an important meeting so make sure you prepare thoroughly for it.

Short, Simple Words
• The most operative assembly line configuration is a unidirectional flow. • The best assembly line configuration is one way. • Business has an inordinate influence on governmental operations. • Business has an unreasonable influence on governmental operations. • It is imperative that the consumer be unrestrained in determining his preferences. • It’s very important that the consumer be able to choose freely. • Our expectations are that there will be...
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