How to Prepare and Present a Case Analysis
After studying this chapter, you should be able to do the following: 1. Describe the case method for learning strategic-management concepts. 2. Identify the steps in preparing a comprehensive written case analysis. 3. Describe how to give an effective oral case analysis presentation. 4. Discuss special tips for doing case analysis.
Oral Presentation— Step 1
Introduction (2 minutes)
Oral Presentation— Step 2
Mission/Vision (4 minutes)
Oral Presentation— Step 3
Internal Assessment (8 minutes)
Oral Presentation— Step 4
External Assessment (8 minutes)
"Two heads are better than one."
"One reaction frequently heard is ‘I don’t have enough information.’ In reality strategists never have enough information because some information is not available and some is too costly." —William Glueck "I keep six honest serving men. They taught me all I know. Their names are What, Why, When, How, Where, and Who." —Rudyard Kipling
"Don’t recommend anything you would not be prepared to do yourself if you were in the decision maker’s shoes." —A. J. Strickland III "A picture is worth a thousand words." —Unknown Author
Oral Presentation— Step 5
Strategy Formulation (14 minutes)
Oral Presentation— Step 6
Strategy Implementation (8 minutes)
Oral Presentation— Step 7
Strategy Evaluation (2 minutes)
Oral Presentation— Step 8
Conclusion (4 minutes)
PART 6 • STRATEGIC-MANAGEMENT CASE ANALYSIS
The purpose of this section is to help you analyze strategic-management cases. Guidelines for preparing written and oral case analyses are given, and suggestions for preparing cases for class discussion are presented. Steps to follow in preparing case analyses are provided. Guidelines for making an oral presentation are described.
What Is a Strategic-Management Case?
A strategic-management case describes an organization’s external and internal conditions and raises issues concerning the firm’s mission, strategies, objectives, and policies. Most of the information in a business policy case is established fact, but some information may be opinions, judgments, and beliefs. Strategic-management cases are more comprehensive than those you may have studied in other courses. They generally include a description of related management, marketing, finance/accounting, production/operations, R&D, computer information systems, and natural environment issues. A strategic-management case puts the reader on the scene of the action by describing a firm’s situation at some point in time. Strategic-management cases are written to give you practice applying strategicmanagement concepts. The case method for studying strategic management is often called learning by doing.
Guidelines for Preparing Case Analyses
The Need for Practicality
There is no such thing as a complete case, and no case ever gives you all the information you need to conduct analyses and make recommendations. Likewise, in the business world, strategists never have all the information they need to make decisions: information may be unavailable or too costly to obtain, or it may take too much time to obtain. So in preparing strategic-management cases, do what strategists do every day—make reasonable assumptions about unknowns, clearly state assumptions, perform appropriate analyses, and make decisions. Be practical. For example, in performing a projected financial analysis, make reasonable assumptions, appropriately state them, and proceed to show what impact your recommendations are expected to have on the organization’s financial position. Avoid saying, “I don’t have enough information.” You can always supplement the information provided in a case with Internet and library research.
The Need for Justification
The most important part of analyzing cases is not what strategies you recommend but rather how you...