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In the first half of the poem, the speaker talks of love using the terms “it” and “that,” referencing an object without feelings or actions: “…it is an ever-fixéd mark / [t]hat looks on tempests…” (3-7). In contrast, the speaker describes both love and time with the pronoun “his,” and writes about them like they are people interacting with each other (8-11). This is significant because it unlocks a deeper level of meaning in the respective verses. For instance, the phrase, “[l]ove’s not Time’s fool” gives the insight that time will never overcome or outwit love (9). Language like this creates a mental picture of two siblings who are trying to deceive and get the better of each other. This is a scenario that every audience will understand, thus, Shakespeare has used personification successfully, and conveys clear qualities of love through this