Preview

How Does Customer Relationship Management Help Companies Develop Customer Insights and Deliver Superior Customer Value

Powerful Essays
Open Document
Open Document
3689 Words
Grammar
Grammar
Plagiarism
Plagiarism
Writing
Writing
Score
Score
How Does Customer Relationship Management Help Companies Develop Customer Insights and Deliver Superior Customer Value
From the 1991 India economic crisis to its status of third largest economy in the world by 2011, India has grown significantly in terms of economic development. So has its banking sector. During this period, recognizing the evolving needs of the sector, the Finance Ministry of Government of India (GOI) set up various committees with the task of analyzing India 's banking sector and recommending legislation and regulations to make it more effective, competitive and efficient.[1] Two such expert Committees were set up under the chairmanship of M. Narasimham. They submitted their recommendations in the 1990s in reports widely known as the Narasimham Committee-I (1991) report and the Narasimham Committee-II (1998) Report. These recommendations not only helped unleash the potential of banking in India, they are also recognized as a factor towards minimizing the impact of global financial crisis starting in 2007. Unlike the socialist-democratic era of the 1960s to 1980s, India is no longer insulated from the global economy and yet its banks survived the 2008 financial crisis relatively unscathed, a feat due in part to these Narasimham Committees.[2]

Recommendations of the Committee
The 1998 report of the Committee to the GOI made the following major recommendations:
[edit] Autonomy in Banking
Greater autonomy was proposed for the public sector banks in order for them to function with equivalent professionalism as their international counterparts.[11] For this the panel recommended that recruitment procedures, training and remuneration policies of public sector banks be brought in line with the best-market-practices of professional bank management.[4][6] Secondly, the committee recommended GOI equity in nationalized banks be reduced to 33% for increased autonomy.[4][12][13] It also recommended the RBI relinquish its seats on the board of directors of these banks. The committee further added that given that the government nominees to the board of banks are often

You May Also Find These Documents Helpful

  • Satisfactory Essays

    Customer relationship management or CRM is not just the application of technology, but is a strategy to learn more about customers' needs and behaviours in order to develop stronger relationships with them. It enables businesses to:…

    • 542 Words
    • 3 Pages
    Satisfactory Essays
  • Good Essays

    Strength of the Indian banking industry lies in its asset quality, growth and profitability over its global peers over the last few years. The banking index has grown at a compounded annual rate of over 51 percent since April 2001 as compared to a 27 percent growth in the market index for the same period. Geographical reach and market penetration have expanded at a very fast pace over the past few years. Customer base is constantly growing. High capital inflows have appreciated a lot over the years. Liquidity position has been quite comfortable in the recent times. The buoyant capital market coupled with an appreciating rupee vis-à-vis US dollar has been attracting large foreign institutional inflows during the last two years. Indian banks are considered to have clean, strong and transparent balance sheets relative to other banks in comparable economies in its region. Thanks to reforms and stringent regulatory measures taken by RBI Indian banks are considered to have clean, strong and transparent balance sheets thus good quality of assets relative to other banks in comparable economies in its region.…

    • 640 Words
    • 3 Pages
    Good Essays
  • Powerful Essays

    Pest Analysis for Bank

    • 1636 Words
    • 7 Pages

    * 2. The banking system remains, as always, the most dominant segment of thefinancial sector. Indian banks continue to build on their strengths under theregulators watchful eye and hence, have emerged stronger. The banking sector in India has made significant progress in the last five years –the growth is well reflected through parameters including profitability, annual creditgrowth, and decline in non-performing assets (NPAs) Growth in the sector has been favoured by factors including low defaulterratio, strong economic growth, central bank’s regular intervention and pre-emptiveadjustment of monetary policy. The policy makers for the banking sector, which comprise the Reserve Bank ofIndia (RBI), Ministry of Finance and related government and financial sectorregulatory entities, have made several notable efforts to improve regulation in thesector…

    • 1636 Words
    • 7 Pages
    Powerful Essays
  • Better Essays

    The Narasimham-II Committee was tasked with the progress review of the implementation of the banking reforms since 1992 with the aim of further strengthening the financial institutions of India.[4] It focussed on issues like size of banks and capital Adequacy ratio among other things…

    • 1282 Words
    • 6 Pages
    Better Essays
  • Powerful Essays

    India continues to be well placed to achieve robust economic growth in a challenging environment. The Indian Banking sector, which supports 6.73% of the country’s GDP, is one of the largest employment providers in the current workforce. Ranging from government banks to private banks, the country has witnessed a huge turnover in recent years by providing financial assistance and loans to various sectors like housing, small scale businesses, agriculture, etc. During the recent financial crisis, the Indian banking sector performed outstandingly and maintained their balance sheets positive. In this assignment lets see the Financial Statement…

    • 4441 Words
    • 18 Pages
    Powerful Essays
  • Powerful Essays

    Since the origin of the Banking Sector in India, it has seen remarkable changes and to keep on with the rhythm of progress, it has successfully adopted the changes as well. India, also being accounted for the country having one of the highest populations in the world, there has always been a never-declining crave for funds to carry on their livelihood. Thus the onset of Banking Industry proved to be a boon for all the Indians.’…

    • 27235 Words
    • 109 Pages
    Powerful Essays
  • Powerful Essays

    5. “The Narasimham Committee recognized that the quantitative success of the public sector banks in India was achieved at the expense of deterioration in qualitative factors.” Critically examine this statement.…

    • 13649 Words
    • 55 Pages
    Powerful Essays
  • Good Essays

    The Government of India started the process of liberalization and globalization of economy, especially in the financial sector with the setting up of the Committee on Financial Sector reforms headed by Mr.Narasimham to suggest reforms to make the Indian financial system more competitive and vibrant. The committee strongly recommended operational flexibility and functional autonomy to banks to enhance efficiency and productivity along with…

    • 771 Words
    • 4 Pages
    Good Essays
  • Powerful Essays

    The Indian Banking sector is rapidly globalizing, making it important for Indian banks to ensure their practices match those of the best banks in the world. Several Indian banks are pursuing global strategies, as Indian companies globalize and people of Indian origin increase their investments in India. It s observed that n surface level all Indian banks have same profitability but there are dramatic differences in underlying economics. Indian banks have historically had access to superior talent relative to other global banks leading to superior organizational performance on average. The Asset Liability management survey shows that treasury is significant contributor to bank earnings in India. The treasury divisions at Indian banks are integrated profit centers that manage capital market businesses and credit and market risk. It is encouraging to see that several attackers have leapfrogged on this front and are using sophisticated risk management techniques on par with those implemented by global banks. However, risk management practices in public sector banks are at a nascent stage and simply conform to regulatory and compliance measures.…

    • 3370 Words
    • 14 Pages
    Powerful Essays
  • Powerful Essays

    This is to certify that Mr. C. Venkata Naga Sindoor, Reg. No 11AT1E0052 submitted the synopsis report entitled “A Study on Customer Relationship Management with reference to M.S.A. Motors, Kurnool in fulfillment for the award of Master of Business Administration to G. Pullaiah College of Engineering and Technology is a record of bonafide work carried out by him under my guidance and supervision.…

    • 3814 Words
    • 16 Pages
    Powerful Essays
  • Powerful Essays

    We start with a brief history of banking regulation in India. We then move on to outline some of the principal reforms that were implemented in the 1990s and their impact on the banking sector. Although this section…

    • 1416 Words
    • 6 Pages
    Powerful Essays
  • Powerful Essays

    Customer Relationship Management (CRM) is a term for methodologies, technologies and e-commerce capabilities used by companies to manage customer relationships. The traditional database marketing captures customer information including demographic and psychographic data that helps the marketer to develop suitable target marketing strategy, to forecast demand, to determine type and quality of service required by customers and to build strategy for market entry, diversification and expansion. This macro marketing view has led to look at database for building strategic links for the benefit of the organization and customer in the face of rising costs and competition.…

    • 3184 Words
    • 13 Pages
    Powerful Essays
  • Satisfactory Essays

    Product: Shampoo is one category which advances by being at the highest standing in hair care products.…

    • 365 Words
    • 2 Pages
    Satisfactory Essays
  • Powerful Essays

    Recession in India

    • 9746 Words
    • 39 Pages

    The recent financial crisis has put a major impact on all commercial sectors of India. We have covered the reason and causes of the financial crisis which emerged from U.S and impacted the entire world. Though the effect on banking sector was similar but it was corrected with proper measures and circulars. We have compiled the said report which helps in understanding what corrective steps were taken which…

    • 9746 Words
    • 39 Pages
    Powerful Essays
  • Powerful Essays

    I hereby declare that this Project Report titled “A Study on Customer Relationship management ” submitted by me to Bonam Venkata Chalamayya Institute of Technology & Sciences is a bonafide work undertaken by me and it is not submitted to any other University or Institutions for the award of any degree diploma/certificate or published any time before…

    • 15601 Words
    • 68 Pages
    Powerful Essays