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A. Introduction
The report will be focused on China’s cultural dimensions in tourism development. Religion, food, festivals, music and leisure activities are the 5 cultural elements that are going to be examined how to be used for itinerary planning and will be supported with real itineraries. It is then followed by evaluating how the itineraries meet the cultural expectations of different market segments. Last but not least, suggestions on how to communicate with the local people effectively will be made.
B. Background
China locates in Southeast Asia along the coastline of the Pacific Ocean. She is the world’s third largest country which total area stated as being 9.6 million km2 and its shape likes a rooster.
China has more than 50 million years historical background which began with the emperor times “zhou’1. Based on the demographic status in China, there are total 56 ethnic groups. Near 92% of Chinese are Han2. Others like Hui3 and Miao4 are the minority ethnic groups in China.
C. Cultural elements
1. Religion
China is a multi-religion country since ancient time. Buddhism, Taoism, and Confucianism are the major religions in China. Religions have played an enormous role in shaping the mindset of Chinese that affecting their aesthetics, politics, literature, philosophy and medicine.
Buddhism is the religion that most of the Chinese believe in. Theravada5 and Mahayana6 are the two major branches of Buddhism that generally recognized. The former one is widespread in Sri Lanka and Southeast Asia while the latter one is widespread in East Asia like China. It emphasizes human minds and the improvement and consciousness of moral.
Tourism development and itinerary planning - Pilgrimage
Pilgrimage plays an important role in China’s tourism development. Believers will visit temples or other famous religious places or join religious events around the world to pay respect to their faith. There are many temples in China which can
The report will be focused on China’s cultural dimensions in tourism development. Religion, food, festivals, music and leisure activities are the 5 cultural elements that are going to be examined how to be used for itinerary planning and will be supported with real itineraries. It is then followed by evaluating how the itineraries meet the cultural expectations of different market segments. Last but not least, suggestions on how to communicate with the local people effectively will be made.
B. Background
China locates in Southeast Asia along the coastline of the Pacific Ocean. She is the world’s third largest country which total area stated as being 9.6 million km2 and its shape likes a rooster.
China has more than 50 million years historical background which began with the emperor times “zhou’1. Based on the demographic status in China, there are total 56 ethnic groups. Near 92% of Chinese are Han2. Others like Hui3 and Miao4 are the minority ethnic groups in China.
C. Cultural elements
1. Religion
China is a multi-religion country since ancient time. Buddhism, Taoism, and Confucianism are the major religions in China. Religions have played an enormous role in shaping the mindset of Chinese that affecting their aesthetics, politics, literature, philosophy and medicine.
Buddhism is the religion that most of the Chinese believe in. Theravada5 and Mahayana6 are the two major branches of Buddhism that generally recognized. The former one is widespread in Sri Lanka and Southeast Asia while the latter one is widespread in East Asia like China. It emphasizes human minds and the improvement and consciousness of moral.
Tourism development and itinerary planning - Pilgrimage
Pilgrimage plays an important role in China’s tourism development. Believers will visit temples or other famous religious places or join religious events around the world to pay respect to their faith. There are many temples in China which can