Hope Trust Case Study

Only available on StudyMode
  • Download(s) : 21
  • Published : March 20, 2013
Open Document
Text Preview
AN ENTREPRENEUR’S JOURNEY
On
RAHUL LUTHER

Founder and Director, Hope Trust,
Hyderabad
Under the guidance of Professor Raghu Garud

Submitted by:
Group E12
Abhimanyu Bansal (61310001)
Hemant Kumar (61310173)
Jaspreet Rikhraj (61310606)
Mansi Joshi (61310143)
Priyanka Malla (61310858)

CONTENTS
THE JOURNEY .............................................................................................................................3 THE HOPE TRUST ........................................................................................................................4 RAJESHWARI LUTHER..................................................................................................................4 CHANGING THE GAME ................................................................................................................4 COMPETITIVE LANDSCAPE & CHALLENGES ..................................................................................5 BUSINESS & GROWTH ANALYSIS (ref Exhibit 4) ............................................................................5 HOW DO THEY SUCCEED? ...........................................................................................................6 THE ROAD AHEAD .......................................................................................................................9 GROWTH OPTIONS (SCALABILITY) ............................................................................................. 10 WHAT RAHUL THINKS? ............................................................................................................. 11 CONCLUSION AND PERSONAL REFLECTION ................................................................................ 11 REFERENCES ............................................................................................................................. 13 EXHIBITS................................................................................................................................... 14

2

T

HE JOURNEY
Entrepreneurs are driven by circumstances, passion and experiences. As an aspiration, one would want to explore the factors that convert a regular person into an entrepreneur. Prior to analyzing the business itself, it is important to understand the story. For the purpose of this report, we evaluated successful entrepreneurs but narrowed down our search by putting value to the entrepreneur’s story. This report is powerful to the extent that our chosen entrepreneur started at the age of 42. He did not start his business based on his education or work experience. He began his journey after losing everything he ever had. Emerging as a social entrepreneur, after hitting rock bottom time and again over a course of 25 years, Mr. Rahul Luther founded the Hope Trust at the turn of the millennium, compelled by personal circumstances and the need to revive his own life as well as others like him. As he starts his story he tells us, “This is a business with a social angle”, and continues on with perhaps one of the most gripping stories that would keep anyone on the edge of their seat. Most of us would not know that alcoholism is incurable. Rahul was in college when he turned in to an addict. Born in the much respected and powerful home of Mr. Narendra Luther, a writer, former civil servant, Mayor of Hyderabad and the Chief Secretary of the State, Rahul had the world open to him. For the next 25 years, Luther went through all the phases and more that an addict goes through. He broke laws, lost jobs, faced injuries, accidents, landed in jail and had a divorce. His wife and daughter continued to live with the Luther’s while Rahul was asked to leave. Rahul was in complete denial of his condition and continued to blame his family and friends for all his troubles. These were typical signs of an addict. Therapy and rehabs were not the first stop for treatment in India at the time and are currently also not well accepted.

Eventually,...
tracking img