Learning Outcomes Assessed:| 4, 7, 9, 10|
Submission date:| 3pm on 7th January 2013|
Module Leader:| Holly Andrews|
Verified by:| Helen Shaw|
Electronic copy available:| Blackboard Learning System|
Your task is to analyse the current external environment facing HMV. Your analysis should include the following elements: * A thorough analysis of the external environment presently facing HMV. You should use an appropriate model to structure this analysis e.g. a SLEPT analysis. You should use multiple sources of data in order to complete the analysis. You should engage in critical evaluation of the information that you present. All sources must be referenced in-text. * Suggestions regarding how HMV could respond to current external environment. You should support the suggestions that you make with evidence that these solutions will be successful and will meet current market demands. In addition to the above main body of the assignment, you should also include the following: * A project plan detailing how you will complete the assignment. The project plan should include time for research, drafting the report, redrafting, referencing etc. It should be presented in the form of a Gantt chart created using Microsoft Project and be accompanied by a commentary on the resources that will be needed to achieve each action (e.g. if you have “research current economic policy” as an action in your Gantt chart the commentary will detail what sources of information you will use for this research). This is likely to include the sources of information that you were introduced to in the module e.g. journal articles, books, database searches, Mintel reports, ONS data etc. * A full Harvard style reference list giving all your sources of information.
The assignment should be presented in the form of a report. This should include a title page, contents page, executive summary, introduction, project plan, external environment analysis, suggestions for HMV’s responses, conclusions and references.
In addition to the general points that apply to all assessed work as outlined in the Course Handbook, the following specific criteria will be used for this work: * Correct use of report format.
* Realistic project plan showing each stage of the assignment and a commentary detailing precisely what resources will be used. * Thorough analysis of the current external environment.
* Integration of a variety of sources of information.
* Critical evaluation of information.
* Production of justified suggestions for how HMV could respond to current external demands. * Correct use of Harvard style referencing.
Work must be word-processed/typed and should clearly show your student number. You are required to keep a copy of work handed in. You should submit your work electronically via SOLE by the 3pm deadline on 7th January 2013.
For this assignment, you will need to use Turnitin to generate an originality report, and submit it with your work. If you don’t do this, your work will be graded H. Students should include the front page summary of the Turnitin Report as a print screen to the front of your assignment file.
The url for TurnitinUK is http://www.submit.ac.uk You will need to register yourself as a student (if you haven’t already done so). It’s free, and your username is your e-mail address. You will have to think of a password for yourself.
The Turnitin class ID is 425423. The class password is professional. This assignment is set up so that you can resubmit to it, and it won’t check against your previous submission(s) to this assignment. This is so that you can make modifications in the light of a report on your first draft. However, be aware that the second and subsequent reports are delayed by 24 hours to...