Zoe Project Sustainability Report
To extend the impact of our effort to curb the spread of HIV, we propose to continue and improve on our outreach effort targeted at the Chinese speaking Geylang crowd, and to initiate a campaign targeted at youths. The main objective of both efforts would be to encourage condom use and promote HIV testing as means to prevent the spread of HIV.
On top of having both campaigns, we would like to propose making HIV testing more convenient by assisting with the implementation of a Mobile HIV Testing Van (MTV) service.
Continuing and Improving Current Efforts to Reach Out to the Chinese Speaking Geylang Crowd
1. Printing more Pamphlets
Having conducted an outreach event at Geylang, we found that the majority of our target audience read the educational pamphlet, and did so with a certain measure of contemplation - an indication of their rational riders being influenced by facts such as the ability to prolong one’s life if early treatment for HIV is sought, the benefits of condom usage and where the HIV test can be taken. Due to the limited number of pamphlets printed thus far, we foresee that more will be needed for future outreach events. Thus, we propose to have part of the budget allocated for this purpose.
2. Printing of Taglines Encouraging Condom Usage on Condom Covers. Redesigning the box used to contain condoms for distribution.
Our group conceived a series of short, catchy taglines to encourage condom use. Condom covers with these taglines could be produced and distributed during outreach events. The taglines conceived were meant to direct our audience’s emotional elephants by evoking positive feelings about condom use – by asserting that love making can be equally pleasurable even when condoms are worn.
To further engage our audience’s emotional elephants, we propose that an effort be made to conceive suitably ‘hard’ messages evoking anxiety and fear by highlighting the risks of doing away with condoms. Some of these ‘hard’ taglines could put across the message an underestimation of the one’s chances of contracting HIV is a contributing factor leading to HIV infection. By focusing attention on this ‘black swan’ in HIV being closer to home than it is often thought to be, our target audience may be encouraged to use condoms. These ‘hard’ messages could then be similarly printed on condom covers and distributed during outreach events together with those having ‘soft’ taglines, thus producing a carrot and stick effect that could further improve our effort to encourage condom usage.
Also, the boxes used to store condoms could be changed to make it less obvious that it contains condoms, as it currently is. The purpose of doing so would be to encourage the taking up of these condoms, as regardless of whether those approached are seeking paid sex or not, they may nonetheless avoid accepting the condoms altogether because they do not wish to be seen in public as having done so, as evidenced when approaching some members of the public. To overcome such reluctance, the condoms (with the taglines printed on their covers) could be packed into larger rectangular top opening boxes such as those containing sweets (like how the sweet Ricola is packaged), with plain messages such ‘specially for you’ as that would serve to mask the true contents of the package.
3. Associating Condom Use and Regular HIV Testing with Responsible Behaviour
In addition to distributing condoms and educational pamphlets, we propose to utilise the behaviour changing effects of social identity promotion to encourage condom usage and regular HIV testing.
Posters juxtaposing images of Chinese males, representing all adult age groups, with condom use messages and them going for regular HIV testing could be printed and put up at places where our target audience often congregate – lanes leading to coffee shops and eateries along Geylang. These posters would portray...
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