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Hindi Tv Data
* 1. Indian Television Market The News & Entertainment market with its current status & advertising trends. * 2. The Indian Television Market The market size of Television industry is around 20,000 crores; out of which: 8,000 crores is Advertisement market. 12,000 crores is encrypted/pay channels. *Source: Price Waterhouse Cooper (PWC) report-2008. * 3. Television Viewership Data * The total viewership in Indian TV market is 112 million; out of which: Cable & Satellite viewership= 78 million Terrestrial/Regional= 30 million Direct To Home (DTH)= 4 million IPTV ( Internet Protocol Television) & Mobile platforms have negligible viewer ship as if now. *Source: Price Waterhouse Cooper (PWC) report-2008. * 4. Growth of TV Media Year after Year * The growth of TV media has seen an upward swing from year 2005 to 2007, which is: 15% in 2005 17% in 2006 18% in 2007 * But the growth in the year 2008 is estimated to be only 17%. *Source: AdEx Report-2007. * 5. The Growth of TV market YoY 2005 2006 2007 2008( ESTIMATED ) 15% 17% 18% 17% * 6. Growth in TV & Media Industry * Cumulative Annual Growth Rate (CAGR) is appx.18%, which is the forecast for the industry over next 5 years period. * Reasons for Growth:- Technological Advancements. Entry of large corporate players in all segments of the industry. Increase in disposable income amongst Indian consumers & several other factors. *Source: Price Waterhouse Cooper (PWC) report-2007 . * 7. FDI in News & Entertainment Industry * Almost 13 proposals for FDI in media were cleared by Ministry of Information & Broadcasting in 2006. Among these, are 8 proposals for News & Current Affairs segment. * 2006 saw maximum flow of Foreign Investment in the E & M industry. * The industry has secured FDI inflow approx. Rs. 8.5 billion in the year 2007. *Source: Price Waterhouse Cooper (PWC) report *2007 & *2008 . * 8. FDI in E & M industry FDI in Television
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