Hindi Tv Data

Topics: Advertising, Broadcasting, Television stations in India Pages: 5 (1919 words) Published: February 23, 2013
* 1. Indian Television Market The News & Entertainment market with its current status & advertising trends. * 2. The Indian Television Market The market size of Television industry is around 20,000 crores; out of which: 8,000 crores is Advertisement market. 12,000 crores is encrypted/pay channels. *Source: Price Waterhouse Cooper (PWC) report-2008. * 3. Television Viewership Data * The total viewership in Indian TV market is 112 million; out of which: Cable & Satellite viewership= 78 million Terrestrial/Regional= 30 million Direct To Home (DTH)= 4 million IPTV ( Internet Protocol Television) & Mobile platforms have negligible viewer ship as if now. *Source: Price Waterhouse Cooper (PWC) report-2008. * 4. Growth of TV Media Year after Year * The growth of TV media has seen an upward swing from year 2005 to 2007, which is: 15% in 2005 17% in 2006 18% in 2007 * But the growth in the year 2008 is estimated to be only 17%. *Source: AdEx Report-2007. * 5. The Growth of TV market YoY 2005 2006 2007 2008( ESTIMATED ) 15% 17% 18% 17% * 6. Growth in TV & Media Industry * Cumulative Annual Growth Rate (CAGR) is appx.18%, which is the forecast for the industry over next 5 years period. * Reasons for Growth:- Technological Advancements. Entry of large corporate players in all segments of the industry. Increase in disposable income amongst Indian consumers & several other factors. *Source: Price Waterhouse Cooper (PWC) report-2007 . * 7. FDI in News & Entertainment Industry * Almost 13 proposals for FDI in media were cleared by Ministry of Information & Broadcasting in 2006. Among these, are 8 proposals for News & Current Affairs segment. * 2006 saw maximum flow of Foreign Investment in the E & M industry. * The industry has secured FDI inflow approx. Rs. 8.5 billion in the year 2007. *Source: Price Waterhouse Cooper (PWC) report *2007 & *2008 . * 8. FDI in E & M industry FDI in Television channels: Entertainment channels = 49% News channels = 26% FDI in Print Media Segment: Non- News Publication = 100% News Publication = 26% FDI in Radio Sector: FM Radio sector = 20% *Source: The Association of Media & Entertainment Council (AMEC) report-2008 & PWC report 2008 . * 9. Diversification & Investments * Most notable developments in E & M industry were the diversification in the value chain of the industry, such as: The TOI Group, having its presence in Print, TV & Radio entered into Filmed Entertainment Business with the release of its First English Film in 2006. UTV diversified into Gaming by investing into Gaming companies India Games & Ignition. *Source: Price Waterhouse Cooper (PWC) report-2007. * 10. Diversification Chart for Times Of India Group TV & Radio Film Ent. Print Media TOI Group TOI Group being present into Print, TV & Radio now entered into Film Entertainment. * 11. Diversification Chart for UTV UTV TV Entertainment & News Gaming UTV diversified into Gaming from TV Entertainment & News. * 12. Diversification & Investments NDTV announced its plans to launch an entertainment channels in collaboration with film-maker Karan Johar’s Dharma Productions & also invested in a Radio Company in collaboration with a Sun Group. Adlabs, having its presence in Films & Radio entered into TV Production by investing in Synergy Communications. *Source: Price Waterhouse Cooper (PWC) report-2007. * 13. Diversification Chart for NDTV NDTV TV Entertainment & News Film Production Radio in collaboration with Sun Company NDTV being present in TV Entertainment & News entered into Films & Radio as well. * 14. Diversification Chart for Adlabs Adlabs Films Radio TV Productions by investing in Synergy Communications Adlabs being present in Films & Radio entered into TV Productions. * 15. Indian Electronic Media Industry * The no. of TV Channels in India may reach 500 by the end of 2008...
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