Heteronormativity In The Media

The media and especially that of magazines is able to act as a very prominent agent of privileging, socialisation and the normailising of distinct types of discourses about sexuality, gender and race. In most cases there is a distinct form of heteronormativity in which there is the active male and passive female dichotomy, which has been deeply embedded within and historically shaped by media discourses. n South African magazines, particular types of discourses about race, gender, and sexuality continue to privilege white heteropatriarchy. Heteronormativity is the assumption that everybody is to be a heterosexual and therefore prescribing being heterosexual as the norm and that of the gendered as either a male or female therefore creating