Female Stereotypes in the Media

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Media Portrayals of Girls and Women: IntroductionWe all know the stereotypes—the femme fatale, the supermom, the sex kitten, the nasty corporate climber. Whatever the role, television, film and popular magazines are full of images of women and girls who are typically white, desperately thin, and made up to the hilt—even after slaying a gang of vampires or dressing down a Greek legion.Many would agree that some strides have been made in how the media portray women in film, television and magazines, and that the last 20 years has also seen a growth in the presence and influence of women in media behind the scenes. Nevertheless, female stereotypes continue to thrive in the media we consume every day.This section of the site provides a snapshot of the issues around the media’s portrayal of women and girls—from effects on body image and self-identity to ramifications in sports and politics. It looks at the economic interests behind the objectification and eroticization of females by the media as well as efforts to counter negative stereotyping. And it provides the latest articles and studies that explore the ways in which media both limit and empower women and girls in society.|  

HOW THE MEDIA PORTRAY:
 
Ethnic and Visible Minorities
 
Aboriginal People
 
Girls and Women
Beauty and Body Image in the Media | Sex and Relationships in the Media |  Media Coverage of Women and Women's Issues | Media and Girls | The Economics of Gender Stereotyping | Women Working in the Media | Resisting Stereotypes and Working for Change

 
Men and Masculinity
 
Gays and Lesbians
 
Whiteness and White Privilege
 
Persons with Disabilities

www.media-awareness.ca/english/issues/stereotyping/women_and_girls Media Portrayals of Ethnic and Visible Minorities: IntroductionAnyone who examines North American entertainment and news media will notice that members of ethnic and visible minorities are inadequately represented in entertainment and news media, and that portrayals of minorities are often stereotypical and demeaning.This tendency is particularly problematic in a multicultural country like Canada, where 15 per cent of the population are immigrants and visible minorities comprise 25 to 51 per cent of the larger urban centres. Toronto is the first city in the Western world in which the majority of inhabitants are people of colour. "Without much fuss," says historian Gwyn Dyer, "We’ve become the most spectacularly diverse country in the world." Why, then, have the media not kept pace?This section explores the ways in which members of ethnic and visible minorities are portrayed in news coverage and entertainment media in Canada and the U.S. It also explores the representation of minority groups behind the scenes, as journalists and media producers. It provides the latest articles and reports on these topics, as well as a snapshot of federal policies aimed at combatting stereotyping and encouraging healthier, more realistic portrayals of ethnic and visible minorities.|  

HOW THE MEDIA PORTRAY:
 
Ethnic and Visible Minorities
Ethnic and Visible Minorities in Entertainment Media | Ethnic and Visible Minorities in the News | The Economics of Ethnic and Racial Stereotyping | Ethnic Media in Canada | Diversity and Canadian Broadcasting Policy | Voluntary Industry Diversity Codes

 
Aboriginal People
 
Girls and Women
 
Men and Masculinity
 
Gays and Lesbians
 
Whiteness and White Privilege
 
Persons with Disabilities
Media Portrayals of Girls and Women: Introduction
We all know the stereotypes—the femme fatale, the supermom, the sex kitten, the nasty corporate climber. Whatever the role, television, film and popular magazines are full of images of women and girls who are typically white, desperately thin, and made up to the hilt—even after slaying a gang of vampires or dressing down a Greek legion. Many would agree that some strides have been made in how the media portray women in film, television and magazines, and...
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