Hersheys
I. Background
The Hershey Company was incorporated under the laws of the State of Delaware on October 24, 1927 as a successor to a business founded in 1894 by Milton S. Hershey. The company originated when candy manufacturer Milton Hershey decided to produce sweet chocolate coating for his caramels.
The immediate success of Hershey’s low-cost, high-quality milk chocolate soon caused the company’s owner to consider increasing his production facilities. The following decades would see the company - renamed Hershey Foods Corporation in 1968 - expanding its confectionery product lines, acquiring related companies and even diversifying into other food products.
The Hershey Company is the largest producer of quality chocolate in North America and a global leader in chocolate and confectionery products, food and beverage enhancers, such as baking ingredients, toppings and gum and mint refreshment products. The Hershey Company continues to introduce new products frequently and take advantage of growth opportunities through acquisitions. HERSHEY’S products are known and enjoyed the world over. In fact, the company exports to over 90 countries with approximately 13,700 employees and net sales in excess of $4 billion.
II. Main business
The Hershey Company operates in manufacturing, marketing, selling and distributing various package types of chocolate and confectionery products, food and beverage enhancers and gum and mint refreshment products under more than 80 brand names.
Mission Statement: The mission of The Hershey Company is “Bringing sweet moments of Hershey happiness to the world every day.”
The selling and marketing organization is comprised of Hershey North America, Hershey International and the Global Marketing Group. This organization is designed to: * Leverage marketing and sales leadership in the United States and Canada; * Focus on key strategic growth areas in global markets; and * Build capabilities that capitalize on
The Hershey Company was incorporated under the laws of the State of Delaware on October 24, 1927 as a successor to a business founded in 1894 by Milton S. Hershey. The company originated when candy manufacturer Milton Hershey decided to produce sweet chocolate coating for his caramels.
The immediate success of Hershey’s low-cost, high-quality milk chocolate soon caused the company’s owner to consider increasing his production facilities. The following decades would see the company - renamed Hershey Foods Corporation in 1968 - expanding its confectionery product lines, acquiring related companies and even diversifying into other food products.
The Hershey Company is the largest producer of quality chocolate in North America and a global leader in chocolate and confectionery products, food and beverage enhancers, such as baking ingredients, toppings and gum and mint refreshment products. The Hershey Company continues to introduce new products frequently and take advantage of growth opportunities through acquisitions. HERSHEY’S products are known and enjoyed the world over. In fact, the company exports to over 90 countries with approximately 13,700 employees and net sales in excess of $4 billion.
II. Main business
The Hershey Company operates in manufacturing, marketing, selling and distributing various package types of chocolate and confectionery products, food and beverage enhancers and gum and mint refreshment products under more than 80 brand names.
Mission Statement: The mission of The Hershey Company is “Bringing sweet moments of Hershey happiness to the world every day.”
The selling and marketing organization is comprised of Hershey North America, Hershey International and the Global Marketing Group. This organization is designed to: * Leverage marketing and sales leadership in the United States and Canada; * Focus on key strategic growth areas in global markets; and * Build capabilities that capitalize on
References: * Internstional Financial Reporting by Marco Mongiello, 20009 * Fundamentals of Financial Management 13th edition by James C. Van Horne and John M. Wachowicz, Jr. * Strategic Management by Fred David * 2008 Annual Report to Stockholders/Form 10-K * http://www.thehersheycompany.com * http://www.investopedia.com