Helen Frye

Using Leadership to Improve Ethical Performance An organization needs effective leaders in order to motivate employees to meet or exceed its objectives. However, effective leaders are not always so easy to come by. Few individuals possess the ability to motivate or inspire others. Therefore, it is imperative that organizations seek out those gifted individuals who have the skills to influence others to meet company goals. Helen Frye is an example of such a leader. Helen Frye is currently a Regional Account Executive for the Dr. Pepper Snapple Group. Frye has been a leader in the Food and Beverage industry for over 20 years. She is a transformational leader that leads by example and motivates her teams to always exceed company objectives. Frye does not settle for just meeting objectives, however. She sets stretch goals for herself and her team that are well above the
She began her career in business in 1989 as an office manager for the Frito Lay Company. In 1991 she moved into sales and became an account manager covering the territories within and surrounding the city of Shreveport, LA. It was in this position that she discovered her love for sales and business. Within one year she was promoted to district sales manager and supervised a small team of account managers. As a district manager for the Frito Lay Company, she outshined her fellow managers by exceeding sales goals and demonstrating a transformational leadership style. Transformational leaders are “leaders who inspire followers to transcend their own self-interests and who are capable of having a profound and extraordinary effect on followers” (Robbins & Judge, 2015, p. 346). Helen motivated her team to exceed company goals by encouraging her employees to find creative ways to improve productivity. Moreover, she empowered her team to make decisions that would benefit both the customer and the