Heather Dunnuck’s article is specifically targeted towards persuading scientist and researchers everywhere that there are better safer alternative methods that have been proven to work. The audience could also be targeted toward people who have an opinion that could be changed on the matter. This audience can be determined easily because the article provides specific alternatives that scientists and researchers could use. The author wants her audience to understand the harmful, unfair, and unnecessary effects that come along with animal testing. In Heather’s article she speaks directly to her audience by stating that many of the “products we buy have been tested on animals” (Dunnuck, 2014, para. 4). This is a strong strategy for the author to use because she is getting personal with her audience and making them take a look at what they are encouraging. The author also gets her audience to relate to her article by stating that the “pain and suffering that experimental animals are subject to, is not worth any possible benefits to humans.” (Dunnuck, 2014, para. 3). This strategy makes the audience relate their personal practices to the harm and suffering they cause animals. The author did a good job persuading her audience that testing on animals is not justified by using key information that effects scientist and researchers …show more content…
The author backs up her arguments against animal testing by using sentences and quotes from distinguished professors and researchers. Heather uses many specific quotes from Barbra Orlans who is a distinguished scientist and author, which makes her knowledge useful on the subject (Lederer, 1997). Heather argues in her article that “according to data collected by F. Barbara Orlans for her book, In the Name of Science: Issues in Responsible Animal Experimentation, sixty percent of all animals used in testing are used in biomedical research and product-safety testing” (Dunnuck, 2014, para. 1). When the author uses this type of data collected research from highly accredited authors, it strengthens her own article to persuade people that animal testing is unnecessary and assures the reader that her information can be trusted. Heather also uses a quote from a highly respected philosophy professor. The professor states that “animals have a basic moral right to respectful treatment… This inherent value is not respected when animals are reduced to being mere tools in a scientific experiment" (Dunnuck, 2014, para. 2). Using a quote from a professor is very useful for persuading an audience because professors are known for their insight and knowledge on many scientific subjects. The use of professional opinions and facts is an effective strategy for the author to