Health Education Campaigns

Topics: Health education, Health promotion, Public health Pages: 14 (5496 words) Published: June 3, 2014
Cambridge
TECHNICALS

OCR LEVEL 3
CAMBRIDGE TECHNICAL
CERTIFICATE/DIPLOMA IN

HEALTH AND
SOCIAL CARE
PROMOTING HEALTH EDUCATION
J/601/2406
LEVEL 3 UNIT 15
GUIDED LEARNING HOURS: 60
UNIT CREDIT VALUE: 10

PROMOTING HEALTH EDUCATION
J/601/2406
LEVEL 3 UNIT 15

AIM OF THE UNIT

PURPOSE OF THE UNIT

In our modern society too many of us over eat, eat the wrong foods, smoke, drink too much alcohol, have unprotected sex,
do too little exercise and spend too long in the sun or under sun beds. Most of us know we shouldn’t be doing any of
these and most of us know the dangers. How do we know?
Because at some point, somewhere, we have been exposed
to some form of health education. We are all used to seeing
adverts on the television, on buses, billboards and in health centres. Most of us have heard of ‘5 a Day’, Change 4 life’ and ‘Sun awareness’. They are examples of health education campaigns and that is the focus of this unit. Health education aims to improve individuals’ physical, intellectual, emotional or social health. In order for this to happen, behaviour must change or adapt as a result of health education campaigns

Whilst only a small number of learners may be contemplating
a career directly in health education it should become clear from studying this unit that many jobs within the health and social care sectors involve some aspect of this important
subject area. Tutors, practice nurses, GPs, midwives, health visitors, dieticians, social workers and leisure centre staff, to name but a few, all have a role to play. Working in the
health and social care sectors will involve working alongside people with a range of needs. One of these is the need to be educated; another is to be kept safe from harm. Both these
needs are reflected within health education. Learners will
discover how and why behaviour should change in order for
individuals to lead a healthier life.
Health education is not a new concept and this unit briefly
considers its history and follows it through to current day
practices. Learners will have the opportunity to investigate how the current thinking on health education has
developed. The terminology of promoting health education
can appear confusing and so it is the purpose of the unit to allow learners to understand the language of the subject.
They will study victim blaming and empowerment which are
two models of health education. They will then discover that modern day health education has to be promoted as would
any commercial product. Learners will investigate approaches to health education such as social marketing and the role
played by the media. They will also look at the community
development approach, having first learnt about holistic
health. This will enable learners to understand that there
are large inequalities in health and that such disadvantaged communities will need help and stimulation. Learners will
research the roles of health educators and approaches such
as two-way communication and the peer-led approach that
may be used alongside more innovative methods such as
theatre and interactive computer programmes.

It is the aim of this unit to introduce learners to the different approaches used in health education and its promotion
including the role of the media. They will learn that health education depends on changing peoples’ behaviour and
they will have an opportunity to understand the various
models of behaviour change and the factors that will
influence individuals and their will to change – either
positively or negatively.
Whilst many of us may be familiar with campaigns, few of
us have heard of the green and white papers produced
by the Government that spawn them. Learners will have
the opportunity to investigate some of them, such as Our
Healthier Nation and Choosing Health, and will discover the
targets that drive initiatives and campaigns, both local and national. As unfamiliar as we may be to these, we are used
to...
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