Hawkins: Branding Strategy

Only available on StudyMode
  • Download(s) : 531
  • Published : December 22, 2011
Open Document
Text Preview
|

HAWKINS
The most trusted brand for pressure cookers…

cultural fray of Indian households. It is the brand that has withstood the test of time. Consumers constantly seek new products that can add value to their livelihood. Changing lifestyles also plays a major role in determining the relevance of the product; it comes as an opportunity as well as a threat to the existence brands. But Hawkins has always proved its relevance by changing with the consumers. Its basket of products contains various different products which have been introduced from time to time to keep the relevance of the brand. It has tied its consumers with emotion and that’s what makes a brand leverage the market. Besides this consistency and continuous management of appearance is critical in creating brand equity. So all these factors make Hawkins a successful brand.

Background:
Hawkins Cookers Limited is a company in India which manufactures domestic pressure cookers and cookware based in Mumbai, Maharashtra.[4] The company has three manufacturing plants at Wagle estate Thane, Hoshiarpur and Jaunpur. It is in business since 1959. It manufactures under brand names of Hawkins, Futura, Contura and Ventura. Hawkins has sold over 45 million pressure cookers worldwide. Today, it makes 57 different models of pressure cookers in 10 different types. Hawkins primarily catersto the domestic market with domestic sales contributing to about 96% of the total sales. All Hawkins pressure cookers are listed by Underwriters Laboratories Inc., USA, a not-for-profit institution testing products for public safety. R&D efforts have been carried out in quality improvements of existing products and design of new products. The company has 68 valid patents and design registration in force in 7 countries.

HAWKINS The most trusted brand for pressure cookers… Hawkins is considered as the heritage brand of India because it has managed to enter deep into the cultural fray of Indian households. It is the brands that have withstood the test of time. Consumers constantly seek new products that can add value to their livelihood. Changing lifestyles also plays a major role in determining the relevance of the product; it comes as an opportunity as well as a threat to the existence brands. But Hawkins has always proved its relevance by changing with the consumers. Its basket of products contains various different products which have been introduced from time to time to keep the relevance of the brand. It has tied its consumers with emotion and that’s what makes a brand leverage the market. Besides this consistency and continuous management of appearance is critical in creating brand equity. So all these factors make Hawkins a successful brand.

Background:
Hawkins Cookers Limited is a company in India which manufactures domestic pressure cookers and cookware based in Mumbai, Maharashtra.[4] The company has three manufacturing plants at Wagle estate Thane, Hoshiarpur and Jaunpur. It is in business since 1959. It manufactures under brand names of Hawkins, Futura, Contura and Ventura. Hawkins has sold over 45 million pressure cookers worldwide. Today, it makes 57 different models of pressure cookers in 10 different types. Hawkins primarily caters to the domestic market with domestic sales contributing to about 96% of the total sales. All Hawkins pressure cookers are listed by Underwriters Laboratories Inc., USA, a not-for-profit institution testing products for public safety. R&D efforts have been carried out in quality improvements of existing products and design of new products. The company has 68 valid patents and design registration in force in 7 countries.

Company Mission:
We have one overarching goal: to win over customers, to truly please them by delivering products and service beyond...
tracking img